Keeping track of your businesses online health is getting increasingly difficult because of the sheer amount of information available. Even if you only look at data from Google Analytics and Search Console then it’s still difficult to quickly and easily check how you’re doing before getting lost down a rabbit hole of marketing metrics. This is where Google’s Data Studio comes in.
Data Studio is a new (ish) product from Google that allows you to create dashboards using data from any Google accounts that you manage. So you can look at your Search Console data, Analytics information and AdWords clicks all in one place.
But Data Studio doesn’t just allow you to work with data from Google tools. You can pull much more that Google Analytics and Search Console into your dashboards. Currently there are 143+ plugins (or Connectors in Google’s parlance) from non Google related tools, and 17 from Google’s own products. The community connectors range from Salesforce to Pinterest.
Mixing a New Record in the Data Studio
There are a number of paid platforms, like Dash This, out there that already provide this service, and while the Google service is still not at same the level of polish and flexibility on offer in Dash This, it is certainly improving. We have used Data Studio already to do a number of different things, but here are some ideas that we think it is perfect for:
Quick Look Multiple Site/ Account Reports – If you want a high-level quick view of what’s going on in multiple AdWords accounts, data studio is perfect. You can pull in data from any account you have in your MCC. So creating a weekly, or monthly report, that gives you a snapshot of how all your accounts are doing is a great time saver.
SEO Roundups – One bugbear of ours is that if you want to do a quick check of how your SEO efforts are doing you need to check both Search Console AND Google Analytics. While this isn’t a massive effort, being able to pull data from both platforms onto one dashboard is a big time saver. Especially if you’re managing more than one website. We like to check the following every month for the sites we look after:
- Average Position
- Site CTR
- Landing page sessions
- Search queries
Looking at all of this information on one screen makes it much easier to analyze than flipping between two.
Hopefully, Google will continue to add features to Data Studio. At the moment it misses some functionality and aesthetics from paid platforms like Dash This but certainly shows promise. Have you started using Data Studio yet? Do you have any useful dashboards you’d like to share?
How can we help?
What do your links and content say about your site’s SEO? What does your data say in Search Console?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.