2012 has been officially rung in, and our thoughts turn to New Year’s resolutions. As you set your business’ website goals for the next twelve months, have you thought about what you want your site to specifically accomplish? We think of an online presence as a 24/7 salesperson. Like any other employee, you need to set …
Web Design
What is a WordPress Pingback?
WordPress Pingbacks, Notifications & Other Stuff If you’re blogging regularly with WordPress, you’ve probably seen a pingback. In this post I’ll explain what it is, explore any White Hat SEO (search engine optimization) implications, and strategies to manage them. A WordPress pingback is a type of comment. It’s created when a link is made from another …
WordPress 4.0 Release
WordPress 4.0 Beta is now available for testing. The release date for a non-beta version is anticipated for sometime this week. In this post I’ll highlight some upcoming features and why it’s an exciting event. Beta 1 Available for Testing For those who love to try out new software, then WordPress 4.0 Beta 1 is for …
WordPress.com and Google Apps
Many Functions, One Dashboard WordPress.com and Google Apps have teamed up. That’s good news for those micro-businesses who don’t already have a website on WordPress. It’s a way to manage a business from one dashboard. Yet, there are trade-offs to consider. What WordPress.com Hosting Means First, let’s explain the difference between using WordPress.com and self hosting. …
WordPress SEO by Yoast Vulnerability
Millions of Websites Affected If you’re a frequent reader of our blog, you probably know that the WordPress SEO by Yoast plugin is one of our favorites. When we heard about its vulnerability yesterday, we immediately updated all the websites under our control. If you’re running any version of this plugin prior to 1.7.3.3, read …
Engaging Website Design For ‘Boring’ Businesses
Not every company gets to sell ‘cool’ products. Marketing is much easier when you’re selling the hottest new technology or the most fashionable new pair of sneakers. But what if you’re selling draft excluders or wall cavity insulation? There’s only so much you can do to make it look exciting. But that doesn’t mean that your website has to be 50 Shades of Beige. With engaging website design, you can build a relationship with your customers, regardless of the product.
Website Design for Senior Citizens
Recently we worked on a web design project for a client that helps seniors. In the process, we had to rethink user experience and go beyond mobile responsiveness. Using the coolest new plugins or the most trendy design weren’t the most important elements for this target audience. It was about creating something simple, easy to navigate, and that exuded trust. 10,000 Baby Boomers turn 65 every day, according to The TransAmerica Center for Retirement Studies. If your business caters to this demographic, here are five things to consider.
Building Perfect Landing Pages
So much of SEO and SEM is focused on getting people to your website, but what happens when they get there? To have any chance of converting a website visitor to a customer you need to make sure your site is focused on helping them make that transition. So let’s discuss how to optimize the post-click experience for your future customers.
Does Not Having WWW. Hurt Your SEO?
Easy to Find Last week we broke down what makes up a URL. This week we’re going to look at if not having www at the beginning of your website address will damage your SEO or not. Some webmasters have decided to drop the www from their websites. But is that a good idea? Keep …