What is Google Analytics remarketing? It’s a fancy term for selling to prospects who showed an interest in a particular product or service. In a nutshell, they’ve gone from a faceless suspect to a potential prospect as they are exhibiting buying behaviors. On average 96% of website visitors leave without taking the next step (e.g., filling out …
Web Analytics
Yahoo Secure Search Explained
More Not Provided Data in Analytics It was just a matter of time when other search engines followed Google’s lead about “not provided” data in Analytics. Yahoo Secure Search launched in January. I’ll explain what the switch means for consumers and online marketers. What is Yahoo Secure Search? Yahoo Secure Search refers to the data …
Page Analytics Extension
Chrome’s Cool Tool If you love Google Analytics, you’ll most likely love the new Page Analytics extension. In this post I’ll give you a quick recap of this new cool analytics tool you can attach to Chrome and how you’d use it. First, You Need… For those new to analytics, there are few things you’ll …
Reintroducing Search Console in Google Analytics
In a recent announcement that Search Console will be more deeply integrated with Analytics is great news for marketers and business owners who use data to optimize their website in order to improve its performance.
How to Fix 404 Crawl Errors
If you have ever migrated a WordPress website from one server to another, there’s a chance that you checked your inbox a week or two later and found an email from the Search Console team warning you about an increase in 404 error pages. When you migrate a website it’s important to ensure that all of your old links still work. You don’t want a customer, or someone who has visited your site before, thinking your site has disappeared if they follow a link they used to use. The same principal can also damage your SEO, losing hard won equity for pages that are getting good organic search visibility.