Maximizing Your LinkedIn Profile Continuing our LinkedIn profile series — namely best practices in a strategically focused LI presence — here are tips 4 through 7 out of 15. Last time I expanded on 1) completeness, 2) a concise summary and 3) tired buzzwords to avoid. Without further ado, let’s get back to our list. 4. …
Social Media
LinkedIn Profile Best Practices – Part 1
15 Tips To Maximize Your LinkedIn Presence Think of your LinkedIn profile as free PR that feeds your organic Search Engine Optimization (SEO) marketing efforts. So how can you best capitalize on it to get more visibility for you and your business? I’m glad you asked. Here are my top 15 tips to make your LinkedIn …
LinkedIn for Business Statistics
10th Anniversary & 2013 Statistics 10 years ago LinkedIn for business was just a glimmer in Reid Hoffman’s eye. This year the company reached 225 million members and is growing at 2+ members per second. Think about that for a minute. That’s more than 170,000 new members each day. Let’s look a few important statistics …
Twitter Followers: Auto Follow a No-No
Twitter Changes The Rules Getting Twitter followers is tricky. One popular strategy to increase social media reach and influence was to automatically follow new Twitter followers to can strike up a conversation. However, that practice via a third-party app has now been disallowed. On July 3 Twitter announced changes to their “Developer Rules of the Road” and …
Google Plus Stats & Infographic
There are some doubters that Google Plus will ever become a major player in the social network arena. According to BGR, Google Plus now has 400 million users, 100 million of them active. We think once folks get more comfortable with its features (like Hangouts, Circles, and the +1 Button), the percentage of active users will …
Social Media Marketing Personality Differences
Social media marketing doesn’t have a one size fits all solution from a businesses perspective. It also varies by personality preference. Mashable recently released an infographic breaking down how personality drives social media use. It’s a handy insight on the different ways people interact on Facebook, LinkedIn and Twitter. It’s also a great reminder that social media …
Top 11 Tips for Using LinkedIn for Business
Deciphering Social Media (and using LinkedIn for business) can elicit groans from some of our clients. “It’s a fad, one that will fizzle out,” they argue. It’s true that some media sites are hot one minute and cold the next (remember MySpace anyone?). But here’s a sobering statistic: as of August 2012, LinkedIn boasted 175 million members. And, this …
LinkedIn for Business: A Sales Tool
LinkedIn is often overshadowed by other social media platforms such as Facebook and Twitter. Described as the most professional or “buttoned-up” social network, this online marketing tool offers much more than just the ability to act as a contact management tool. When used to its full advantage, LinkedIn can also serve as a powerful sales …
9 Things Not to Do in Social Media Marketing – Part 2
Last time we shared a few social media marketing rookie mistakes. Here’s the final installment. 5. Not on Message We’re not robots, and we have varied interests. Even so, this guideline is about what your profile says about you and your business. If you sell bicycles and all the spandex accoutrements, then tweets and posts …
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9 Things Not to Do in Social Media Marketing – Part 1
Social media marketing can be perplexing for many business owners. As a veteran who spends 8+ hours a day in Twitter, Facebook and other SoMe platforms, I see some rookie mistakes. Here are nine things NOT to do: 1. Broadcasting not Sharing Talk to people. Retweet their content. Comment on a blog. Don’t be the person …
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