For An Appropriate and Proactive Response If it hasn’t happened to your business yet, it will: You or one of your employees comes across a negative online review. Customers leave them on sites such as Yelp, Angie’s List, and Google as well as niche specialty sites and the Better Business Bureau’s site. Businesses can’t afford …
SEO
Google SERP Redesign
Display Tweaks & Tests Google has been recently testing several SERP redesigns. Have you noticed? While the Search Engine Results Page has morphed over the years, this redesign could have a major impact on what shows up in an organic search how AdWords. In this post I’ll explain what the changes are and why it’s …
Local SEO Tips
Reaching Out to Nearby Customers Local SEO is becoming more important to business success. There are 5.9 billion searches a day using Google. Some — if not many — of those searches are being conducted by users in your local market who are looking for information about products and services. The best way to ensure …
Semantic SEO & A Hummingbird
All About Artificial Intelligence Indexing Google’s Hummingbird is all about Semantic SEO. So what does this mean when working on content marketing? I’ll explain what Semantic SEO is and why the Hummingbird algorithm change rewards businesses that dedicate resources to answering customer-centric questions. Semantic SEO is Fancy Term for Synonym Match Semantic SEO (aka Latent …
Yelp Reputation Management Issues
Charged with Pandering & Extortion Managing online reviews and press coverage is all a part of reputation management. But what if the biggest review repository has its own PR “black eye?” Yelp is experiencing (yet again) reputation management issues. Most of our clients fall into one of two categories: Lovers or Haters of this popular …
Outbound Links: Is There A Limit?
Guide to Spreading Link Love Outbound links, especially quality ones, can share your website’s “Google Juice.” In this post we’ll explain if there’s an optimal number of outbound links that should be on a web page or blog post. And since we’re in the holiday spirit, we’ll also explain why links to your website can …
Boring Website Blog: The Telltale Signs
Is Your Audience Engaging or Exiting? So how do you know if your website blog is getting stale? The answer to that question lies in Analytics and in your blogging motivation. In this post we’ll explore the statistics and softer-side of a website blog to determine if your content marketing strategy is a trick or …
Rich Snippets Reduction Change
Google’s Trick or Treat? Last week at PubCon Matt Cutts announced a 15% reduction in rich snippets. For SEOs this was big (and for some disappointing) news. In this post I’ll explain (in as geek-free language as possible) what this means to businesses who are vying for higher visibility on a Search Engine Results Page …
SERP Results in Post-Authorship World
The Affects of Google Authorship & Hummingbird If Search Engine Results Page (SERP) results are on your SEO radar, you’ve probably noticed some changes. If not, we’ll explain how Google Authorship and algorithmic updates like Hummingbird are affecting the SERP page layout. If this sounds like geekery to you, it actually isn’t. If your business …
Do More Indexed Pages Affect Ranking?
When Bigger Doesn’t Mean Better Rankings When does having more indexed pages translate into better SEO rankings? The answer to this question isn’t a simple Yes or No. Sorry to say the answer is… it depends on keyword cannibalization and your optimization strategy based upon keyword research. I’ll explain how this relates to Google indexing …