Is Your Email Marketing Breaking the Law? Your business likely uses email blasts in your marketing campaigns. Many small businesses start out their email marketing campaigns by researching and studying what other marketing professionals have done. However, what you might not know is that there is a law that regulates your use of email marketing …
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8 Tips For Spring Cleaning WordPress
So, it’s that time of year again. The sun’s starting to come out again, and you’re thinking about doing a bit of spring cleaning. Well, don’t just limit your clean up to closets and garages. Why not have a look at your website too? Spring cleaning WordPress is typically ignored until something goes wrong. So, take …
6 Ways To Make Your Content Headlines Stand Out
Writing a good headline can make or break your blog posts. Your headlines appear on the search engine results page as adverts for your writing, either pulling people in or putting them off. So the minimal characters you’re allowed need to be used wisely to sell your content to as many readers as possible.
Yelp Profile Tips
5 Things To Manage Your Reputation Regardless if you love it or hate it, a business’ Yelp profile is an integral piece of managing an online reputation. Yelp wields a lot of power (some say too much) that can make or break a business, especially if you offer retail/B2C services. In this post you learn tips on how to make …
Content Marketing Resources
Sources to Learn Tips & Trends Digital marketing is ever-changing. That’s what makes it fun and a bit frustrating. Since generating content is such an integral part of SEO, I thought I’d pull together some a best-of list for content marketing resources that we use to help us keep our content fresh. What Content Marketing Really …
What is Content Ideation?
With more emphasis on content marketing, new terms are emerging. Content ideation is getting more attention. In this post I’ll explain what it is, how it fits into content marketing activities and some best practices to organizing your ideas.
White Paper Best Practices
Tips To Tempt Your Audience White papers are an excellent way to add a call to action (CTA) on your website. Perhaps your prospect isn’t ready to call you or hit the “Buy Now” button. Yet, they may be willing to share their email information in exchange for educating them. Here are three tips …
Website Privacy Policy Advice
Unweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Privacy …
SMB Marketing in 2018 – Time to Ask For Help?
Size Does Matter Small and Medium-sized businesses are under many pressures but the biggest are typically time and resources. There are only so many hours in the day, and unlike bigger companies, you have to be very careful about hiring too many members of staff. Much content written online about marketing is focused on …
Content Marketing in 2018 – How to Get an Edge
Generally in marketing when everybody is doing one thing, you should be doing something else. But in the case of Content Marketing, you don’t really have a choice of opting in or opting out. So let’s take a look at the content marketing trends in 2018 and see what opportunities are being missed.