A Powerful Tool That Sparks Creativity SEO copywriting is invariably on my daily to-do list. I’m either writing for our blog (229 posts published and counting) or I’m whipping something up for a client. Sometimes I get stuck – not quite writer’s block – but I get to the point where I’m struggling to write …
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How To Blog & Tips on First Impressions
Blogging Practices That Impress & Get Attention Content marketing is such a buzz word nowadays. But what if you don’t know how to blog? If this online writing practice isn’t second nature, don’t worry. You aren’t alone. Even so, it’s a skill we highly recommend developing. Why? Because fresh content is the fuel that feeds …
Blog Traffic: Attraction Factor – Part 2
Attracting Followers & Filling Your Funnel Here’s part two on how to gather your crowd for your website and increase blog traffic. In Blog Traffic Attraction Factor Part 1, the first tip talked about why consistently published content is important for SEO rankings and gaining followers. Two is all about encouraging comments while 3 and …
Blog Traffic: Attraction Factor – Part 1
The Reality of Getting Visitors to Your Site “Build it and they will come” may work for baseball stadiums. For driving blog traffic… not so much. Unless you already have a huge following on another platform, be prepared to build your visitor traffic over time. How much time depends upon a number of factors. Follow …
Blog Writing to Encourage Comments
7 Ways to Get Engagement Consistent blog writing is one way to build SEO juice. Getting comments on your blog tell search engines that you’re creating relevant content. Hopefully your website is building visitor traffic. Even so, you may not be getting the engagement you want or need. According to Neilson Norman Group, a user …
SEO Writing Introduction
SEO writing is different than marketing copy writing. When we on-board new clients they seem to be surprised at what’s involved in writing effectively on the Web. It’s not uncommon for us to see that they’ve simply lifted marketing brochure copy and plunked it on their website. Even if it has been professionally written, printed …
Common Content Marketing Mistakes
6 Content Marketing Missteps to Avoid Content marketing is such a broad term that most people have no idea what it means. It is the term for creating written/visual content and sharing it, for a purpose. So for example you may create an article to sell cheese, and sell the article to cheese manufacturers. That’s …
SEO Writing & Flesch Scores
I confess that I have a love-hate relationship with Flesch readability scoring as it relates to SEO Writing. We use several tools to optimize our content. Most SEO tools include a Flesch scoring component. While I appreciate the detailed information and suggestions each tool provides, I dislike that it rewards authors who write at the fourth …
Content Marketing & How To Videos
Adding Dynamic Content via Screen-casting If you’ve been working on content marketing for a while, adding unique and engaging blog posts to your website can become a dreaded chore. How many different ways can you say what your business offers? God forbid you post duplicate content, as big brother Google is watching. So what are …
Hiring a Ghostwriter for Blogging
Tips For Finding a Perfect Match “I don’t have time to blog” is a common complaint we hear from clients and prospects alike. In the SEO world, fresh content is king. Without it rankings suffer. But what if writing is just not your thing? The good news is that you can hire a ghostwriter to keep you on …