Last week Google AdWords Ad Rank experienced a minor change that has a potential huge impact. In this post I’ll explain what is Ad Rank and what specifically changed. What is Ad Rank? Ad Rank is a calculation or value that’s used to determine your ad position (where an ad is shown on a page). …
PPC
AdWords Ad Writing Tips
That Gets Your Business Clicks A well-written AdWords ad can get you clicks. And lots of them if you know what you’re doing. If you need to turn on the lead generation spigot immediately, then Pay-Per-Click is the way to go. Like it or not, SEO is a longer-term strategy. Strategically placed AdWords ads can …
Adwords Advice Accelerated
Adwords is an effective way to turn your online sales funnel on. Immediately. And you can measure it. But it’ll cost you. The dollars spent on Adwords depends upon your keyword competition and your budgetary limit. With Google’s recent changes in their Brand Activate Initiative and Active View, we wanted to share our thoughts on …
Spectrum Snippet: Search Engine Marketing Juice Lost with Google Panda 2.5
If you thought you beat Google’s Panda for search engine marketing (SEM) juice, you’re in for a surprise. Among the latest victims of this week’s Panda 2.5 release are some surprising names like The Today Show, Consumer Affairs, Technorati, PR Newswire, and Business Wire. It could be they’ve lost SEO visibility because they weren’t sending …
Spectrum Snippet: Search Engine Marketing Juice Lost with Google Panda 2.5Read More
In SEM What’s Wrong With A Good ROAS
What’s Wrong With A Good ROAS In SEM (Search Engine Marketing) ROI (Return on Investment) or ROAS (Return on Ad Spend)…which one will give your business the most accurate PPC profit metric? Search engines have no way of incorporating your actual Pay-Per-Click costs, therefore the numbers returned by their systems are incomplete at best.