Decisions Made with Data.
Why Google Ads Location Extensions Matter Generating foot traffic online can be tough. So the quicker your customers know your location the better. One of the quickest ways we’ve found to do that is using PPC ads and location extensions, or as it’s sometimes known Geo-PPC. A lead can be looking at Google’s search engine …
Video Guide to Utilizing Google Ads Location ExtensionsRead More
In 2019 the amount of data available to marketers on their customers is higher than ever. Which, in theory at least, should make targeting easier than ever. Tools like Google Ads and Facebook’s audiences tool are at the cutting edge of this, pushing how we can leverage collected data to speak with our customers. But what about more time tested targeting tactics like demographics?
Digital marketing can be a long and complicated process. So the faster you can get talking to a potential customer the better. One of the quickest ways we’ve found to do that is using PPC ads and call extensions. A lead can be looking at Google’s search engine results page one minute, and on the phone with you the next. No steps in between to get lost. If you want more calls from your ads, it’s time to learn about call extensions.
Using PPC & Want More Phone Calls? How To Set Up Call ExtensionsRead More
An important aspect of advertising is being in the right place, at the right time. If you’re running PPC Ads you need to make sure they’re showing at the right times. But how do you work out what the right time is? And once you have, how do you set up Ad Scheduling on Google Ads? In this post we’ll explain why you need to set up Ad Scheduling and how to do it.
Timing is Everything – How Ad Scheduling Can Save Your MoneyRead More
User behavior is different depending on the device we’re using. Our habits and intentions are different when we’re looking at a website on our phone, compared to when we’re looking at the same website on our mobile. If user habits change, then so should our marketing tactics. That’s why you need to get to grips with device targeting if you’re running any PPC campaigns on Google Ads.
Device Targeting – Driving Customers to Different DevicesRead More
As someone who’s worked in online marketing for a number of years, when I carry out a search I typically scroll down below the ads, and start reading the search engine results page from where the ads stop. Because of that I’ve often thought “who is clicking on the ads?” Well, judging on the amount of money Google makes from AdWords year on year, the answer is “lot’s of people.” So it was interesting to read some research from Clutch.co on why people click on ads.
Having spoken about AI earlier in the week, we’re back looking at the robots again today with Google Ads new smart bidding strategy. Google have been using AI to help their PPC customers get the best value for money, or performance, for some time now, so it’s an exciting time when they announce a new smart bidding strategy; target impression share.
Pay Per Click Looking after your own, or other peoples, PPC accounts can be a daunting prospect. You can see the money trickling out of the account every day, and if you’re not instantly seeing results it can be a scary thing. So what does it take to be a good PPC manager? Do you …
Bing Ads is Microsoft’s Pay Per Click platform. While Bing may not have the market share that Google does, it’s still a big player in the search engine world, with around 20% of the market. So, when Bing Ads makes a change, it’s worth paying attention. Recently they’ve announced they’re going to be adding a third headline, and a second ad text to their ads.
Can You Text Me? If you’ve spent any time using Google Ads you should be familiar with Callouts. Callouts are extra bits of information that will be displayed when your ad is shown on a mobile, or desktop, device. A callout could be as simple as an overview of your products, or a clickable phone …
