Like most things in the legal realm, the wording of the actual statutes is lengthy, often confusing, and not the most exciting read. So, we’re going to give you an overview of a few important points to keep your website on the right side of the law.
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Spring Clean Your Online Profile
With Spring on the way, it’s time to start dusting off….well, dusting off everything. As well as cleaning out the cupboard under your stairs you should also think about cleaning up your online presence as well as your website. Over the course last year you might have signed up to numerous mailing lists, websites, and services, update your computer, bought a new smartphone, and much more. Your data is spread across the internet. So, take some time now to clean some of it up.
C-Suite Marketing Content Advice
For many B2B digital marketers, getting the attention of executive-level management can be difficult at best. According to a Harvard study, this elusive group spends only 2% of their time with vendors. In this post we’ll explore C-Suite marketing content and strategies to get a little more mind share.
Four Ways To Use Buyer Personas
If you’ve ever read about Content Marketing you’ve heard of buyer personas. Buyer Personas are a kind of straw man, describing your ideal customer in a simple and memorable way. They also allow you to dig a little deeper and work out if you have more than one type of typical customer. But once you’ve built buyer personas, they can be used for some other interesting things that you might not have thought of.
Finding An Authentic Blog Writing Voice
Regular blog writing is a tremendous business tool, one that can generate SEO equity, building your website’s visibility on Search Engine Results Page and also a way to offer your potential customers (hopefully) useful information. Like any business marketing tool, you need a strategy as well as focus. Here are few simple steps can help you develop an authentic voice when blog writing or creating content for your website.
Flattery or Plagiarism? Rules of Killer Website Content
Imitation is the highest form of flattery doesn’t necessarily apply to website content. Helpful tips to avoid trouble and monitor content use.
Flattery or Plagiarism? Rules of Killer Website ContentRead More
SEO Plugin Updates – Yoast 6.3
Yoast 6.3 is here. Our favorite SEO plugin has been updated. Find out what’s new in and what’s been removed from the top SEO plugin for WordPress.
Marketing Blog: Habits for Success
Blog Routine A major contributor to SEO juice is a marketing blog, where content is added frequently and regularly. Many of our clients groan at the mere thought of having to blog. A typical objection is the amount of time required to keep up a marketing blog (e.g., research and creation of posts). Most worries, …
How To Get Trust Online – Making Your Website Trustworthy
In a crowded market, it’s sometimes difficult to get trust online unless you have certain indicators on your website. Find out what they are here.
How To Get Trust Online – Making Your Website TrustworthyRead More
What is Semantic HTML5?
Using HTML5 will help search engines understand what your blog and site are about. Find out which HTML tags you need to get your site ranked.