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You are here: Home / Archives for Content

Content

How to Promote Your Video, Without Paying

Updated April 26, 2022

November 30, 2018 //  by Alyson Harrold//  Leave a Comment

Making video content is a time consuming job. But a well crafted video can do great things for your business whether it is offering a window into how your company works, or just describing the products that you sell. However, after putting all that effort into producing a video, you want people to watch it, right? Well, here are some ways to get people watching your video (without having to use paid ads).

How to Promote Your Video, Without PayingRead More

Category: Content

Remove or Improve – What to Do With Low-Quality Content?

Updated December 3, 2021

November 13, 2018 //  by Massimo Paolini//  Leave a Comment

The Unfinished Manuscript In an ideal world, all of the content on your website is going to be high quality, Pulitzer winning prose. However, in the real world, this might not be the case. You might have inherited a blog with poorly written content. Or a website with numerous pages that were written a long …

Remove or Improve – What to Do With Low-Quality Content?Read More

Category: Content

Google’s 5 Pillars of Success

Updated April 26, 2022

November 1, 2018 //  by Alyson Harrold//  Leave a Comment

The Fifth Column Building consistent content is tough. Sometimes it’s good to get a refresh on what you’re doing and why you’re doing it, so when we saw that Google has outlined the 5 pillars of success needed to make a good app we were interested. But how can these pillars be applied to making …

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Category: Content

Facebook Fighting Fake News

Updated December 3, 2021

October 31, 2018 //  by Massimo Paolini//  Leave a Comment

A Friend Request We’ve spoken a lot about fake news over the last year or so and it continues to be a hot topic. Because of this Facebook has recently been in the news again, with the president discussing their fact-checking process. So, how does Facebook sift through all the mud to find the gold? …

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Category: Content

Customer Reviews For B2B

Updated April 26, 2022

September 19, 2018 //  by Alyson Harrold//  Leave a Comment

Five Stars Customer reviews are an are part of building your business online reputation. When you first find a company online you often won’t know anything about them, and reviews from Google, Facebook, or third-party websites can be a good way to get an idea of what to expect. However, customer reviews have long been …

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Category: Content

7 Content Marketing Tips

Updated April 26, 2022

August 31, 2018 //  by Alyson Harrold//  Leave a Comment

98% of Marketers Create Content According to a recent study 93% of Marketers now carry out some kind of content marketing. But only 42% of those marketers actually think that they do it well.  As we create our own content, and help clients create their content, we see numerous places where marketers can improve the …

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Category: Content

Qualities You Need In A Blog Author

Updated November 15, 2021

August 23, 2018 //  by Alyson Harrold//  Leave a Comment

Considerations for Contributors If you’re running a small business and need content marketing as part of your digital marketing strategy, it can be challenging to find either the time or resources.  Content is a major ingredient to SEO; consistent publishing of high-quality web pages or blog posts will attract potential customers. If you have the time …

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Category: Content

Repurposing Content Dos & Don’ts

Updated November 15, 2021

August 9, 2018 //  by Alyson Harrold//  Leave a Comment

Making Old Content New Again for SEO 5/1/19 Update: We were recently quoted on databox talking about repurposing content, so we thought it would be a good time to…repurpose this piece of content on…repurposing…No keyword stuffing here! Creating and posting regular content is one way of building an SEO presence for your company. But creating …

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Category: Content

More Than Meets the Eye: Create An Infographic

Updated December 3, 2021

August 8, 2018 //  by Massimo Paolini//  Leave a Comment

We’ve all heard not to judge a book by its cover and, while that’s great for people and pets, it doesn’t necessarily apply to choosing a wedding dress or even a dozen eggs. I’m pretty sure that the outside of a greenish-black egg will give you impressions of what is inside. The same goes for driving views to your website. A flat, text-heavy page is about as inviting as a toaster instruction manual. Despite how much you know, people will resist reading it without a visual break, so why not try to make things a bit more visually pleasing with an infographic.

More Than Meets the Eye: Create An InfographicRead More

Category: Content

Software-Generated Content

Updated November 15, 2021

August 2, 2018 //  by Alyson Harrold//  Leave a Comment

Content marketing is now a commodity. I’ve seen prices as low as $1.90 an article. Yup, you read that right. Less than 2 bucks for a blog post. Now that Google rewards websites with in-depth content, the race is on to create as many blog posts and web pages as possible in order to get search attention. Recently a prospect told us they use a service to write their web articles; it turns out to be a service that delivers software-generated content.

Software-Generated ContentRead More

Category: Content

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