Decisions Made with Data.
Updated April 26, 2022
Making video content is a time consuming job. But a well crafted video can do great things for your business whether it is offering a window into how your company works, or just describing the products that you sell. However, after putting all that effort into producing a video, you want people to watch it, right? Well, here are some ways to get people watching your video (without having to use paid ads).
Updated December 3, 2021
The Unfinished Manuscript In an ideal world, all of the content on your website is going to be high quality, Pulitzer winning prose. However, in the real world, this might not be the case. You might have inherited a blog with poorly written content. Or a website with numerous pages that were written a long …
Remove or Improve – What to Do With Low-Quality Content?Read More
Updated April 26, 2022
The Fifth Column Building consistent content is tough. Sometimes it’s good to get a refresh on what you’re doing and why you’re doing it, so when we saw that Google has outlined the 5 pillars of success needed to make a good app we were interested. But how can these pillars be applied to making …
Updated December 3, 2021
A Friend Request We’ve spoken a lot about fake news over the last year or so and it continues to be a hot topic. Because of this Facebook has recently been in the news again, with the president discussing their fact-checking process. So, how does Facebook sift through all the mud to find the gold? …
Updated April 26, 2022
Five Stars Customer reviews are an are part of building your business online reputation. When you first find a company online you often won’t know anything about them, and reviews from Google, Facebook, or third-party websites can be a good way to get an idea of what to expect. However, customer reviews have long been …
Updated April 26, 2022
98% of Marketers Create Content According to a recent study 93% of Marketers now carry out some kind of content marketing. But only 42% of those marketers actually think that they do it well. As we create our own content, and help clients create their content, we see numerous places where marketers can improve the …
Updated November 15, 2021
Considerations for Contributors If you’re running a small business and need content marketing as part of your digital marketing strategy, it can be challenging to find either the time or resources. Content is a major ingredient to SEO; consistent publishing of high-quality web pages or blog posts will attract potential customers. If you have the time …
Updated November 15, 2021
Making Old Content New Again for SEO 5/1/19 Update: We were recently quoted on databox talking about repurposing content, so we thought it would be a good time to…repurpose this piece of content on…repurposing…No keyword stuffing here! Creating and posting regular content is one way of building an SEO presence for your company. But creating …
Updated December 3, 2021
We’ve all heard not to judge a book by its cover and, while that’s great for people and pets, it doesn’t necessarily apply to choosing a wedding dress or even a dozen eggs. I’m pretty sure that the outside of a greenish-black egg will give you impressions of what is inside. The same goes for driving views to your website. A flat, text-heavy page is about as inviting as a toaster instruction manual. Despite how much you know, people will resist reading it without a visual break, so why not try to make things a bit more visually pleasing with an infographic.
Updated November 15, 2021
Content marketing is now a commodity. I’ve seen prices as low as $1.90 an article. Yup, you read that right. Less than 2 bucks for a blog post. Now that Google rewards websites with in-depth content, the race is on to create as many blog posts and web pages as possible in order to get search attention. Recently a prospect told us they use a service to write their web articles; it turns out to be a service that delivers software-generated content.
