Easy to Find Last week we broke down what makes up a URL. This week we’re going to look at if not having www at the beginning of your website address will damage your SEO or not. Some webmasters have decided to drop the www from their websites. But is that a good idea? Keep …
Is Hyper-Personalization Possible for a Small Business
Small Talk Personalization has become more important as the world has become more homogenized. With every mall filled with the same chain stores, and every main street with a Starbucks the personal touch is becoming more and more valuable. So can small businesses use technology to enable them to speak to every customer like they’re …
Is Hyper-Personalization Possible for a Small BusinessRead More
How Can Marketers Stay Relevant – Keep Learning
Updates are Ready to Download Working in marketing is now intrinsically linked with technology and while that’s great for lots of things like proving ROI and efficiency, it does come at a cost. That cost is continuous learning. If you want to work in marketing, you can’t afford to rest on your laurels anymore. So, …
A URL Deconstructed
Location, Location, Location You probably type them multiple times per day but have you ever really looked at a URL. Sure the bit after a period at the end can tell you what country the website is from, but what does the bit at the beginning mean? What about all the rest of it. Today …
SEO Ranking In Multiple Languages
Esperanto SEO The more people understand SEO, the more difficult competition there is. While 10 years ago having some focused keywords might have been enough to drag your page to the top of Google’s first page, now you need optimized pages, a good mobile site, quick page loading times and much more. So, you should …
AdWords Becomes Ads and Goodbye to the Old Interface
Goodbye and Goodnight The day has finally (almost) come, Google will be turning off their old AdWords interface on October the 4th. If you haven’t already turned over to the new layout, you’ve only got one more week to reminisce with the old format. Google Ads As well as big changes to the interface and …
AdWords Becomes Ads and Goodbye to the Old InterfaceRead More
Multi-Language Sites and SEO
Rosetta Stone America has always been a melting pot of cultures and different nationalities and with the internet and reduced transportation costs, the world has become smaller. Because of this, you might be considering offering your website in multiple different languages. So, if you’re thinking of adding a Spanish, or Chinese, version of your site, …
Why is Google Chrome Hiding WWW?
I’m Just Browsing If you’re part of the 45% of people browsing the web using Google Chrome, then you might be interested to know that Google will soon start displaying the www. at the start of web addresses again. Temporarily at least. But why was it hidden in the first place? World Wide Web If …
Google Not Crawling Hidden Content?
Hidden Content Until recently the SEO community had thought that Google was crawling all parts of your website. But, it seems that might not be the case. The general assumption was that Google would read all text on a page, even if it was hidden by an aspect of the page’s design. So, if you …
Google, Censorship and China
Opinions Censorship and media influence has been a big issue in the US since the last election. We’ve written about the concept of fake news in the past and the need for someone to take responsibility for attempting to report the news impartially, and how, at the moment, that role is being filled by companies …