When Bigger Doesn’t Mean Better Rankings When does having more indexed pages translate into better SEO rankings? The answer to this question isn’t a simple Yes or No. Sorry to say the answer is… it depends on keyword cannibalization and your optimization strategy based upon keyword research. I’ll explain how this relates to Google indexing …
Rich Snippets Reduction Change
Google’s Trick or Treat? Last week at PubCon Matt Cutts announced a 15% reduction in rich snippets. For SEOs this was big (and for some disappointing) news. In this post I’ll explain (in as geek-free language as possible) what this means to businesses who are vying for higher visibility on a Search Engine Results Page …
Manual Spam Action News
New Video. Old Message. Evergreen Advice. As an online marketer I routinely review SEO trends. Google’s Matt Cutts released a video in August but it was recently picked up by the Search Engine Journal on October 16. This is a case where I can honestly say “we told you so.” In this post I’ll explain …
Worried about SEO Rankings?
Recent Algo Changes Affect SEO Rankings Google Webmaster Help just released a video yesterday. It was filmed early in the summer and Matt Cutts alluded to the waves of the algorithm changes (Hummingbird) that were headed to SEO ranking shores in September. If you’re familiar with these videos, Matt takes a question from Webmasters from …
Advanced Segmentation & Insights
Data — especially intelligence garnered from Google Analytics — is a beautiful thing. One of my favorite features is Advanced Segmentation. It allows you to isolate subsets of your website traffic. In this post I’ll share the predefined segments I routinely use when pulling Google Anlaytics reports each month. Predefined Advanced Segmentation in GA Advanced …
Jetpack 2.4 Update is Supercharged
& Replaces One of My Favorite Plugins The Jetpack 2.4 update includes several exciting upgrades. WordPress.com, the author of Jetpack, included 2 new modules, three new shortcodes and some fixes. I’ll highlight the changes and why it’s interesting news. Widget Visibility This is a very cool addition and replaces one of my favorite plugins, Widget …
SEO Guarantee: An Unethical Claim
Reasons Why Ranking Guarantees are Bogus Want an SEO Guarantee? Then spend your money on Google AdWords or Bing Advertising. I know this sounds harsh. Bear with me. In this post I’ll explain: 1) why Google frowns on it 2) why guarantees are unethical and 3) what businesses should really ask when hiring an SEO agency. Search …
Unnamed Google Algorithm Update
Sightings On or Around 8/20/13 You’ll see a Google algorithm update at least 500 times a year. You probably don’t notice a dramatic rise or drop in SEO rankings with minor tweaks. However, every month or two Google makes a major algorithmic change; it can really shakes things up. Google usually makes some official statement …
Website Speed Awareness Month
Did you know that August is Website Speed Awareness Month? This post is for online marketing techies and those who just want to know a bit more about why website speed is so important to SEO. Google Measuring Website Speed Since 2010 Here’s an interesting fact: Google conducted a series of user experience experiments. They tested …
Stormy Google Algorithm Changes
A Simple SEO Weather Report Are you weathering the recent Google Algorithm changes? There have been some minor lightning strikes, especially for those websites not using White Hat SEO techniques. Curious as to the SEO forecast? Moz has a cool site dedicated to tracking the Google Algorithm “weather patterns.” I’ll highlight some of my favorite …