If you’ve worked in digital marketing, or social media, for any length of time you’ve probably been asked to help curate content to share on a company’s social media platform. Running an effective Facebook, or Twitter account isn’t all about creating your own top class content, but it’s also about finding other voices you think your customers will appreciate and sharing them too. But, thinking of what else to share can sometimes be pretty tough, so LinkedIn have come up with an idea, that might solve the problem.
Educational Content – The Way Forward?
Those Who Can’t Sell, Teach Since content marketing became the norm the has been a slow switch away from more straight forward sales based content, towards educational content. The rise of the internet has created a very different consumer situation to what went before it. Now consumers have more information than ever before making a …
How To Be A Perfect PPC Manager
Pay Per Click Looking after your own, or other peoples, PPC accounts can be a daunting prospect. You can see the money trickling out of the account every day, and if you’re not instantly seeing results it can be a scary thing. So what does it take to be a good PPC manager? Do you …
Google’s Slow Page Guide – Avoid Lazy Loading
Top of the Pops One of the few search engine ranking factors we can be sure of is page speed. The faster your page can load on desktop and mobile devices, the more likely it is that Google will rank the page well. But as websites are becoming more and more interactive, loaded with different …
Remove or Improve – What to Do With Low-Quality Content?
The Unfinished Manuscript In an ideal world, all of the content on your website is going to be high quality, Pulitzer winning prose. However, in the real world, this might not be the case. You might have inherited a blog with poorly written content. Or a website with numerous pages that were written a long …
Remove or Improve – What to Do With Low-Quality Content?Read More
Click to Message from Google Ads
Can You Text Me? If you’ve spent any time using Google Ads you should be familiar with Callouts. Callouts are extra bits of information that will be displayed when your ad is shown on a mobile, or desktop, device. A callout could be as simple as an overview of your products, or a clickable phone …
Facebook Fighting Fake News
A Friend Request We’ve spoken a lot about fake news over the last year or so and it continues to be a hot topic. Because of this Facebook has recently been in the news again, with the president discussing their fact-checking process. So, how does Facebook sift through all the mud to find the gold? …
Follow Us On Google Maps
Plus One Following the recent Google+ hack fiasco, Google has announced that they’re going to be shutting down their social media platform slowly over the next 10 months. GooglePlus, long thought to be a ranking signal for the SERP, never really caught people’s imagination, and although there are 100 million users, it probably won’t be …
Meta Description Changes and Tests
That’s So Meta Over the last year or so we have noticed that Google has been making some changes to how the SERP looks. One area where they have been doing some AB testing is with the meta descriptions. First, we noticed that the descriptions had got longer. Then they went back to normal. Then …
Gutenberg – Second Impressions
Click Here to Edit Back in August, we had our first hands-on experience with the new WordPress editor, Gutenberg. We published our initial thoughts then, but what has changed since then and how have we got to grips with our new co-editor. Anything Bugging You? A few small things have changed already taking away some …