Finding the right White Hat SEO company for your business can be challenging. The digital marketing industry is entrenched in jargon, making it difficult for marketers to decipher what’s real, what’s realistic and what’s hype. We talk a lot about White Hat SEO and why we think it’s the only sustainable organic search approach for businesses. Since …
Why You Can’t Ignore Bing Ads & Yahoo Gemini
AdWords isn’t the only way to get your name on a search engine results page. If you want to cover the whole market you need to be on bing ads and Yahoo too.
The Rise of Voice Search
Voice search is changing the face of SEO. But what do you need to know to make sure that you’re ready for the shift from typing to talking?
Common AdWords Questions
If you’re considering Search Engine Marketing, you may have some concerns before plunking down your marketing dollars. We thought we’d answer some of the most common AdWords questions. While it may be too late to start in time for the Holiday eCommerce season, it’s not too late to begin planning your 2014 campaigns.
Installing SSL on Your Site
SSL (Secure Sockets Layer) is an internet standard security technology for creating an encrypted link between a web server and a web browser. Once created this link makes sure that all data passed between the web server and browsers remain private and integral. If you’re taking online transactions, you need to have SSL running on your site.
4 Ways to Protect Your Site from Negative SEO Attacks
Negative SEO is like negative campaigning in politics. Instead of focusing on your site and trying to improve your own SEO, you devote your efforts to damaging the ranking of another site. Just like attack ads, a negative SEO attack is a frowned upon practice and as clear an example of Black Hat SEO as you can find.
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What Are Paid Links?
As a White Hat SEO practitioners we have been pretty vocal on why you should follow Google’s webmaster guidelines. This really applies to link building and not amassing paid links. Paid links are a dangerous SEO strategy designed to artificially boost your ranking by paying other sites to link to your content. So how can you make sure your links aren’t damaging your SEO.
What is Negative SEO?
Defending Your Website Following Google’s quality guidelines is not enough… you also have to watch out for Negative SEO. In this post I’ll explain what it is and what you need to do in order to protect your website and make sure you have a healthy link profile. Why Negative SEO is so Evil Negative SEO is …
What is Keyword Cannibalization?
An Advanced SEO Concept The issue of keyword cannibalization isn’t talked about much. No, it’s not another TV series starring Hannibal Lecter. It’s a technically advanced SEO concept, and I suspect it will become a more mainstream topic very soon. Why? Because our buddy, Joost de Valk, developer of an awesome WordPress plugin — WordPress SEO by …
Why You Should Use Child Themes on Genesis
When we build a website at Spectrum Group Online we typically use the Genesis framework and then a child theme on top of that. We do this because we think it protects your site and also gives you more flexibility.
Find out what a wordpress framework is, what child themes are and why you should be running both to make maintaining your website as headache free as possible.