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Spectrum Group Online

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Massimo Paolini

Massimo is Co-CEO and Chief Data Scientist. On the web since the 90’s and a Google Partner since 2014, his expertise includes technical SEO, search marketing, marketing analytics/analysis, and online advertising. Massimo has an innate ability to sift through a sea of data, uncovering insights that formulate results-oriented strategies. He has taught Digital Marketing, Google Ads and SEO at UC Berkeley Extension since 2014—and presented at international search marketing conferences like SMXL in Milan.

Unlocking Creativity: How Jetpack AI Assistant Transforms Content Creation

Jetpack AI streamlines content creation by automating routine tasks. Instead of going to a separate site, like ChatGPT for AI generation and another for grammar, you can use Jetpack AI for both without leaving the WordPress page. This saves time and allows creators to focus on more important strategic and creative aspects of content that AI cannot replicate.

Unlocking Creativity: How Jetpack AI Assistant Transforms Content CreationRead More

Category: Web Design// Author: Massimo Paolini

B2B Website Trends & Design

Visitors will form their opinion in 0.05 seconds when they hit your website homepage, giving you a short opportunity to keep them from closing the tab.

B2B Website Trends & DesignRead More

Category: Web Design// Author: Massimo Paolini

A Guide To AI Content Marketing

AI is helpful, but it can’t do everything we humans can. For example, AI can’t write content as engaging and effective as content written by a human with real-world experience and knowledge. That’s why involving subject matter experts in content creation is important. AI-generated content can be a good starting point, but having human experts involved in the editing, reviewing, and fact-checking ensures your content is high-quality and credible.

A Guide To AI Content MarketingRead More

Category: Content// Author: Massimo Paolini

89% Increase in Organic Impressions

Using data pulled from Google Analytics and Google Search Console, we chronicled the improvements achieved by one of our B2B clients. In a five-month comparison of their top pages before and after adding schema markup, we measured improvements in impressions, organic search position, and click-through rates.

89% Increase in Organic ImpressionsRead More

Category: Case Studies// Author: Massimo Paolini

How To Build a Website for Less Than $200

At Spectrum we’ve always been motivated in helping small businesses. We’ve often found that small businesses have budget constraints that come with running a lean or bootstrapped business. We’re not talking about SMBs here, we’re talking about micro businesses! Micro businesses are often sole proprietorships or those with fewer than five employees. After spending years thinking about this problem we think we’ve found a way to help them take advantage of the web.

How To Build a Website for Less Than $200Read More

Category: News & Events// Author: Massimo Paolini

Google’s Secure Cookie Policy – SameSite=None

SameSite=Lax In February 2020 Google is rolling out Chrome 80. This update comes out around the same time as similar updates from Mozilla and Microsoft. All of the updates are going to be making security-focused changes. But this time some of those changes will be focused on cookie settings, specifically the SameSite=None setting. So let’s …

Google’s Secure Cookie Policy – SameSite=NoneRead More

Category: Web Analytics// Author: Massimo Paolini

What’s the Google BERT update? & Can You Optimize For It?

The Newest Google Algorithm Update Google has updated their search algorithm. Again. This time it’s called BERT. Ernie is nowhere to be seen. So what is Google BERT? What is natural language processing? And how does it affect your website’s visibility in organic search? These are all great questions, ones we’ll answer and provide context …

What’s the Google BERT update? & Can You Optimize For It?Read More

Category: SEO// Author: Massimo Paolini

Rich Result Reporting in Google Search Console

As with all digital marketing, if you’re not measuring what you do, you might as well not be doing it. With that in mind, Google has added some new reports to their underrated Search Console tool. The new reports allow you to see how well your website’s schema is working. Specifically focusing on if Google understands your website well enough to display Rich Results when someone searches for your site, and, if any videos you produce are being shown in the search listings.

Rich Result Reporting in Google Search ConsoleRead More

Category: Schema// Author: Massimo Paolini

How to manage your SEO Links like a Pro [Recommended Tools]

How To Manage SEO Links Like a Pro  Link management continues to be a powerful SEO signal to search engines. In general, search engines like Google are secretive and stingy about the information they share with Webmasters. So how can you manage your SEO and link profile like a Pro? I’ll share the SEO link …

How to manage your SEO Links like a Pro [Recommended Tools]Read More

Category: Links// Author: Massimo Paolini

DuckDuckGo Attacks Google on Privacy

We often tell our clients that privacy on the Web is an illusion. In a series of videos, DuckDuckGo (DDG) nips at Google’s Achilles’ heel: user data collection for ad targeting. They also paint Facebook with the same brush with their filtering tactics. DDG released a video on five reasons not to use Google; it reiterates many points we already know. What’s surprising is how Google responded.

DuckDuckGo Attacks Google on PrivacyRead More

Category: News & Events// Author: Massimo Paolini

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Founded by Massimo Paolini and Alyson Harrold in 2011

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