Making the Internet Local If you follow our blog, you’ll probably know by now that we’re fans of Yoast. The local SEO plugin is one tool we use to optimize our pages and blog posts. So when we saw they were releasing an app specifically designed to help with local SEO, we wanted to check it …
Black Hat Link Building Defense
There’s a growing SEO trend that few online marketers are talking about. We’ve experienced it first hand and think it’s critical that Webmasters become aware of black hat link building and how to defend against it.
Link Profile & Negative SEO
Guard Against Negative SEO There are two main elements of SEO: content and links. In Google parlance, Penguin rewards quality pages and posts while targeting spammy links. Sadly we’re seeing an uptrend on negative SEO — the practice of other sites using malicious tactics like backlink spamming to damage organic rankings. In this post we’ll …
Link Sculpting, What It Is and Isn’t.
Beware of Advanced Technique Link sculpting officially died in 2009 (according to Search Engine Land). Yet it’s an advanced White Hat SEO technique that some less-than-White-Hatters still use today. In this post I’ll explain what link sculpting is, why you should avoid it, and tips for building a better long-term strategy. What Exactly is Link Sculpting? Link Sculpting …
What is a Citation?
Low Hanging SEO Fruit Link building is an integral part of SEO. However, it’s a long-term strategy. Even so, there may be some low hanging fruit in the form of citations. In this post I’ll explain what a citation is and how to convert them into valuable links. A Citation Is… A mention of your …
Google Algorithm Updates vs Manual Penalties
Key Differences that Impact Performance Contrary to popular belief, Panda and Penguin are not considered penalties. While these Google algorithm updates can have a dramatic impact on a website’s SEO performance, it’s a far cry from an actual manual penalty. In this post I’ll explain the difference between algorithm updates compared to the manual penalties …
Reasons to be Penalized by Google
Grounded by Google Getting penalized by Google can make you feel like a kid on restriction. If you’ve ever gone through the process of a reconsideration request, I’m sure you can relate to the pain of being grounded. First they restrict your privileges (limit your organic search visibility). Then they put you to work to …
Manual Penalties from Google: Part 2
Surviving a Website Penalty In Part 1 I explained why manual penalties from Google can be so catastrophic to a business’ White Hat SEO, where to look for the official notification, and the difference between a partial and site-wide manual penalty. Now you’re ready to learn about the different types of penalties issued. Different Types of Manual …
Penalties from Google: Part 1
Several Kinds of Manual Actions Hearing about penalties from Google can make a Webmaster’s blood run cold. Familiarizing yourself with the common warning signs and tactics — seen as risky behavior by search engines — can prevent a website from receiving a dreaded email notification. But what do you do when its too late and …
Local SEO Tips
Reaching Out to Nearby Customers Local SEO is becoming more important to business success. There are 5.9 billion searches a day using Google. Some — if not many — of those searches are being conducted by users in your local market who are looking for information about products and services. The best way to ensure …