Sales is a difficult job role to have. You get more doors slammed in your face than you get held open. If you’re trying to build links for your company then you’re working in a sales role in all but name. So, how do you do that effectively, choosing the right sites to host your links, without coming across as an overly pushy sales person and burning bridges?
6 Innovative Link Building Tactics
Link Building is a fundamental part of how we carry out SEO. White hat SEO relies on, amongst other things, having good quality links on relevant websites. But after a few months of dedicated work, you might think that you’ve exhausted all your options for link building tactics.
Merging Your Google+ Accounts
Google+ is essentially dead as a social media platform. But as it is part of the Google world, that doesn’t mean you can just forget about it. If your customers can find their way onto your Google+ page then you need to make sure it has the correct information on it, and adequately represents your brand. Recently a client asked for our help cleaning up their Google+ profile because they, as it seems many companies do, had several different ones. So here are the notes we provided to them on how to get your Google+ tidied up.
4 Tools for Effective SEO Link Building
If raising your visibility in organic search is one of your digital marketing goals, then building a website chock full of quality links (incoming, between pages, and to outside resources) is on your to-do list. And you’ll need link building tools to help you get there.
Local SEO Tips For 2017
Today we’re taking another look at local SEO and some ways that you can make sure you’re top of the page in 2017. So while you’re still recovering from that New Year’s hangover take a look at the local SEO tips that will set you up for the rest of the year.
Yoast’s New Local SEO Plugin
Making the Internet Local If you follow our blog, you’ll probably know by now that we’re fans of Yoast. The local SEO plugin is one tool we use to optimize our pages and blog posts. So when we saw they were releasing an app specifically designed to help with local SEO, we wanted to check it …
Black Hat Link Building Defense
There’s a growing SEO trend that few online marketers are talking about. We’ve experienced it first hand and think it’s critical that Webmasters become aware of black hat link building and how to defend against it.
Link Profile & Negative SEO
Guard Against Negative SEO There are two main elements of SEO: content and links. In Google parlance, Penguin rewards quality pages and posts while targeting spammy links. Sadly we’re seeing an uptrend on negative SEO — the practice of other sites using malicious tactics like backlink spamming to damage organic rankings. In this post we’ll …
Link Sculpting, What It Is and Isn’t.
Beware of Advanced Technique Link sculpting officially died in 2009 (according to Search Engine Land). Yet it’s an advanced White Hat SEO technique that some less-than-White-Hatters still use today. In this post I’ll explain what link sculpting is, why you should avoid it, and tips for building a better long-term strategy. Ready to Talk? What Exactly is Link …
What is a Citation?
Low Hanging SEO Fruit Link building is an integral part of SEO. However, it’s a long-term strategy. Even so, there may be some low hanging fruit in the form of citations. In this post I’ll explain what a citation is and how to convert them into valuable links. Ready to Talk? A Citation Is… A …