• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Spectrum Group Online

Decisions Made with Data.

  • Services
    • Digital Marketing
    • SEO
    • Google Analytics
    • Pay Per Click
    • WordPress Websites
  • Pricing
  • About
    • Our Difference
    • Who We Are
    • Client Testimonials
    • Case Studies
    • Certifications
    • Contact Us
  • Resources
    • Blog
    • eBooks
    • Tools We Use
  • Free Strategy Call
  • Services
    • Digital Marketing
    • SEO
    • Google Analytics
    • Pay Per Click
    • WordPress Websites
  • Pricing
  • About
    • Our Difference
    • Who We Are
    • Client Testimonials
    • Case Studies
    • Certifications
    • Contact Us
  • Resources
    • Blog
    • eBooks
    • Tools We Use
  • Free Strategy Call

Jen Currier

Jen has a passion for helping businesses succeed with their online marketing goals. She has deep SEO knowledge, using her years of hands-on experience to help improve organic visibility, website traffic and lead conversions. She has a solid history of creating link management strategies -- including scrubbing link profiles of irrelevant and harmful links -- that produce tangible results and business relationships. Keeping up to date with the latest Google Algo updates, she’s a stickler for following Google’s Quality Search Guidelines. She specializes in Local SEO, Google Penalty Recovery and Google My Business Suspensions.

Common Link Building Mistakes

Whether you’re outsourcing your SEO or doing it yourself, there are several common link building mistakes to avoid. Make enough mistakes website traffic may take a nosedive.

Common Link Building MistakesRead More

Category: Links// Author: Jen Currier

Local SEO Tips

Recently we have been working with our clients to help them strengthen their local search visibility. Local SEO is very different from general SEO, and sometimes even contradicts it. Google announced in their recent AdWords and Analytics talk at the Google I/O summit that 75% of local mobile searches result in visits to businesses within one day and 28% of those searches resulting in purchases. So as local SEO is becoming more important than ever, check out our top tips.

Local SEO TipsRead More

Category: Local SEO// Author: Jen Currier

Remembering Eric Ward

Lessons Learned from LinkMoses 10/16/2019 Update: It has been 2 years since our industry was devastated by the loss of Eric Ward, also known as Link Moses. Writing now in 2019 Eric’s influence on the SEO community is more obvious than ever. In the digital marketing world nothing stands still. So the fact that Eric …

Remembering Eric WardRead More

Category: Links// Author: Jen Currier

Why Inbound Links Might Not Improve Your SEO

Having inbound links isn’t enough to send you shooting up the SEO rankings. You need to be sure they’re the right type of link if you want to get SEO juice.

Why Inbound Links Might Not Improve Your SEORead More

Category: Links// Author: Jen Currier

What is Link Earning? And Is It Better Than Link Building

We’ve all heard of Link Building. Generating links through partnerships or direct collaboration with other companies and websites. Link Building is one of the foundations of SEO and a much-discussed topic among SEO practitioners. However, an offshoot of link building, Link Earning, isn’t spoken about as much.

What is Link Earning? And Is It Better Than Link BuildingRead More

Category: Links// Author: Jen Currier

3 Things That Might Overtake Link Building

SEO is constantly evolving and there are few parts of SEO as important as link building. If you’re building links in the right way they can provide a solid SEO foundation from which you can increase your website traffic.

A good link profile helps to establish your authority online, giving the SEO crawlers enough content to prove confirm your legitimacy, as well as helping out your readers. Inbound links are slightly different, but again if you are building solid relationships and creating quality content you should start to build a high authority domain.

3 Things That Might Overtake Link BuildingRead More

Category: Links// Author: Jen Currier

Google Penalty Recovery Any Shortcuts?

There’s No Easy Way Out When Google hits you with a manual penalty, you can expect lost organic search rankings. Your website traffic naturally becomes impacted by the lack of SEO visibility. Then, the dominoes start to fall… web conversions drop, new sales leads dry up, and revenue suffers. In my experience, there are no …

Google Penalty Recovery Any Shortcuts?Read More

Category: SEO// Author: Jen Currier

How To Build Links Without Becoming a Stalker

Sales is a difficult job role to have. You get more doors slammed in your face than you get held open. If you’re trying to build links for your company then you’re working in a sales role in all but name. So, how do you do that effectively, choosing the right sites to host your links, without coming across as an overly pushy sales person and burning bridges?

How To Build Links Without Becoming a StalkerRead More

Category: Links// Author: Jen Currier

6 Innovative Link Building Tactics

Link Building is a fundamental part of how we carry out SEO. White hat SEO relies on, amongst other things, having good quality links on relevant websites. But after a few months of dedicated work, you might think that you’ve exhausted all your options for link building tactics.

6 Innovative Link Building TacticsRead More

Category: Links// Author: Jen Currier

4 Tools for Effective SEO Link Building

If raising your visibility in organic search is one of your digital marketing goals, then building a website chock full of quality links (incoming, between pages, and to outside resources) is on your to-do list. And you’ll need link building tools to help you get there.

4 Tools for Effective SEO Link BuildingRead More

Category: Links// Author: Jen Currier

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Go to Next Page »

Primary Sidebar

Categories

  • Case Studies
  • News & Events
  • PPC
  • Sales
  • SEO
    • Content
    • Links
    • Local SEO
    • Schema
  • Social Media
  • Web Analytics
  • Web Design

Most Relevant

10 Tips to Create Great Customer Testimonials

Basics of SEO

How to Interview a Website Designer or Developer

Blog Marketing: 10 Sources for Inspiration

Online Sales: No Plaid Jacket Required

Footer

Spectrum Group Online

About Us
Certifications
Contact Us

[email protected]
(408) 675-0330
San Jose, CA 95129

Founded by Massimo Paolini and Alyson Harrold in 2011

Stay On Top Of Your Game

Digital Marketing never stands still. Keep up with the latest online marketing trends, sign up for our monthly newsletter. We promise no SPAM and no sales pitches.

Privacy*
Privacy
This field is for validation purposes and should be left unchanged.

Twitter LinkedIn Facebook Instagram YouTube

Copyright © 2025 Spectrum Group Online, LLC | All rights reserved | Privacy Policy | Site Map

Tell us about yourself.

Step 1 of 3

33%
Which option best describes you?(Required)
How many full-time employees does your company have?(Required)
What is your company's annual revenue?(Required)
This field is for validation purposes and should be left unchanged.