Social media marketing doesn’t have a one size fits all solution from a businesses perspective. It also varies by personality preference. Mashable recently released an infographic breaking down how personality drives social media use. It’s a handy insight on the different ways people interact on Facebook, LinkedIn and Twitter. It’s also a great reminder that social media …
Email Marketing Open Rate Metrics & Tips
Email marketing can provide a relatively steady drip to your sales funnel, but it hinges on your ability to understand and adapt to campaign metrics. Statistics such as open rate, click rate, unsubscribe rate and more can provide deep, useful insight into what customers on your email marketing list are actually looking for. By digging into …
The Fuss About Responsive Web Design
Responsive web design isn’t just an industry buzzword. It’s an essential component of an online business strategy. As more and more consumers begin using tablets and smartphones to browse the web, it becomes increasingly important that your website is accessible and usable from these devices. Neglecting mobile accessibility of your website may alienate consumers, preventing …
3 Tips For Active Website Writing
Effective website writing that immediately grabs and holds the reader is usually written in a style known as active. And once you know some simple tips about arranging subjects and verbs, cutting unnecessary words and using descriptive language, you can create content that is punchy, exciting and can reinvigorate your brand. That type of writing …
Top 11 Tips for Using LinkedIn for Business
Deciphering Social Media (and using LinkedIn for business) can elicit groans from some of our clients. “It’s a fad, one that will fizzle out,” they argue. It’s true that some media sites are hot one minute and cold the next (remember MySpace anyone?). But here’s a sobering statistic: as of August 2012, LinkedIn boasted 175 million members. And, this …
The Dreaded Email Unsubscribe
Email marketing, while a staple in most marketers toolkit, has its challenges. According to a recent Mashable Business article, a dismal 91% of email users who have previously subscribed to an email newsletter will later decide that they do not want to continue receiving that newsletter. Although this bleak statistic is certainly disappointing to email …
LinkedIn for Business: A Sales Tool
LinkedIn is often overshadowed by other social media platforms such as Facebook and Twitter. Described as the most professional or “buttoned-up” social network, this online marketing tool offers much more than just the ability to act as a contact management tool. When used to its full advantage, LinkedIn can also serve as a powerful sales …
WordPress WordCamp 2012 Musings
I’m entering the fourth year of my WordPress journey. The first year, I must confess, I resisted WordPress. Knowing that having a website is the bare minimum a business needs to stay relevant, I put up a few pages and contact info. Needless to say, the site was static and practically invisible to search engines. …
Business Networking: Part of An Online Sales Strategy
Are you missing out on great business networking opportunities? Many business owners do just that by focusing solely on online sales efforts while ignoring offline person-to-person engagement. We believe you need a balanced lead generation approach, and there’s a direct link to strategic networking and online stats tracked by Web Analytics. The thought of face-to-face …
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Building Online Engagement: Hope or Hype?
When asked about building a robust Web presence, inevitably the notion of online engagement enters the conversation. One client recently mused that the marketing department’s primary role is to create content that inspires visitors to care. I shared a contrary viewpoint. I suggested that it was more about attracting visitors who already care. So, is achieving some …