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Spectrum Group Online

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Alyson Harrold

Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates and city magazine, international ad agency) and positions like C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.

12 Best Practices for Email Marketing (Part 3)

Here’s Part 3 of our Email Marketing Best Practices series, the following are tips 9 through 12 that will help deliver results in your email marketing efforts. Miss the first two installments? Check out Part 1 or Part 2  for tips 1-8. 9. Before You Hit Send Ask a buddy or trusted business associate to …

12 Best Practices for Email Marketing (Part 3)Read More

Category: Content, SEO// Author: Alyson Harrold

Online Sales: 8 Follow-Up Best Practices (Part I)

Your online and offline marketing is working as evidenced by the phone ringing, contact forms completed, and referrals received. A critical next step in the online sales loop is follow-up. Time and money has already been spent on lead generation, so now it’s a matter of connecting with your prospect. We’ve found 8 best practices …

Online Sales: 8 Follow-Up Best Practices (Part I)Read More

Category: Sales// Author: Alyson Harrold

Blog Marketing: 10 Sources for Inspiration

All too often when we work with clients on a blog marketing strategy, we get these questions: What should we write about? Where do you go for inspiration? As any writer knows, getting stuck comes with the territory. Here are a few of my favorite sources for inspiration when looking for blog marketing ideas or snippets …

Blog Marketing: 10 Sources for InspirationRead More

Category: Content// Author: Alyson Harrold

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Founded by Massimo Paolini and Alyson Harrold in 2011

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