While SEO is incredibly important and something to implement into your online marketing efforts, it’s easy to make SEO over-optimization mistakes if you’re not careful. Even if your intentions are good, Google’s algorithms are prone to penalizing some sites and you may find yourself in “time out” if they think you’re trying to game their system. Here are some common mistakes to avoid.
What is Content Mapping
If you want to use content marketing to help generate customers for your business then you need to make sure you have carried out content mapping on all pieces of content that you plan on using as part of your sales funnel. Find out how not to get lost with content mapping here.
How to Choose The Right Domain Name
Choosing the right domain name for your business is tough. You don’t want to make the wrong decision and find yourself changing your domain name once you’ve picked one. Having a relevant, easy to remember, URL can be the difference between a successful website, and an unsuccessful one. So how do you pick a dominant domain name?
Key Metrics You Should Be Tracking (If you Aren’t Already)
Digital marketing and metrics go hand in hand. But deciding which ones to monitor is a hard decision. Learn which key metrics you should be watching now.
Key Metrics You Should Be Tracking (If you Aren’t Already)Read More
Company Style Guide Tips
Building a style guide is an important part of content marketing. You need both a company style guide as well as a more tactical, blog style guide. This post provides several tips of what to include when creating a brand manual to ensure consistency both online and offline across multiple platforms. Why do you need a …
12 Steps to YouTube Optimization
Creating high-quality video content is difficult. Coming up with an idea, scripting it and then filming it is a lot more involved than simply writing a blog post, or even creating a design like an infographic. However, if you do decide to make video content it can be a great addition to your website, giving users a much more interactive experience.
Visitor Recordings for On-Page Optimization
In Your Users’ Eyes You’ve picked the perfect keyword. You’ve written the perfect page. Yet your Web Analytics isn’t painting a rosy picture. High bounce. Low time on page. Zero conversions. What’s a digital marketer gonna do? First, examine a heat map to get a view of what users actually see (and scroll to) on their …
What is Content Ideation?
With more emphasis on content marketing, new terms are emerging. Content ideation is getting more attention. In this post I’ll explain what it is, how it fits into content marketing activities and some best practices to organizing your ideas.
Email Marketing Checklist
Emailing your customers is one of the primary ways we interact, but because of that it’s easy to slip into autopilot and stop thinking about what you’re doing. So from time to time we like to check that the emails we’re sending are appealing enough to open, read and respond to. Take a look at our email marketing checklist.
Thin Content & SEO Impact
Quality & Originality Thin content has a serious impact on SEO. And not in a good way. We are often asked if there is an easy way to generate SEO rankings. The simple answer is no. Unless you love to generate lots of high quality, original content. A couple of weeks ago Webspam guru, Matt …