Having any kind of online presence can be a risk. By publicly putting your information and reputation on the internet you are opening yourself up to scrutiny and comments from people who may not know you and may not like you. Because of this, it is important to take care where and how you share your information to ensure that you are actively managing your online reputation. This is never truer than when working with online review websites.
What is Semantic HTML5?
Using HTML5 will help search engines understand what your blog and site are about. Find out which HTML tags you need to get your site ranked.
Why Build WordPress Websites?
Building From Solid Foundations The Spectrum Group works almost exclusively with WordPress websites, allowing for a high degree of specialization in this stable and uniquely customizable platform. For those unfamiliar with WordPress, here are some of the basics. First, WordPress is the fastest route to a fully functioning website. Rather than hiring a designer, waiting …
Content Marketing Audit
Content marketing requires a lot of content. If you want to create enough content to improve your SEO you should be writing at least three times per week, as well as promoting that content on social media. If you’re churning out articles at that pace, consistently, year on year, then at some point standards may waver a little. If you think they are, then perhaps now is the time to consider a content marketing audit.
Customer Loyalty in the Digital Age
From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process. Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and changing consumer attitudes, the …
Online Reputation Management: Must Dos Part 1
Don’t Read Your Reviews Before Going on Stage! Recently I had a discussion with a prospective client who was looking for online reputation management services. They were dismayed to hear that you couldn’t simply delete erroneous and unflattering online reviews. Their misconception was fueled by a seedy online reputation management company who, for a mere $499 a month, promised …
Search Engine Market Share
Any Alternatives to Google? Understanding (and leveraging) search engine market share is the basis for SEO. Are there really any viable alternatives to Google? In the post, we’ll explore market share stats for both desktop and mobile searches. Desktop Dominance comScore releases search engine market share stats every year. According to the latest report, Yahoo …
Can You Combat Fake News?
Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.
Asking the Right SEO Questions
To Hire an Ethical White Hat SEO Agency What SEO questions should you ask when looking for an online marketing agency? If you’re looking for an SEO partner, it’s important to find one that is knowledgeable about the technical aspects of getting online visibility. It’s equally important to uncover business values as well as their ability to …
Types of Online Spam
Unwanted & Annoying With Google handing out thousands of manual penalties every month, it’s critical for brands to follow the online rules. And that includes online spam. In this post, I’ll explain the different definitions and types that should not be a part of your online marketing arsenal. Email Spam Many of us first think …