LinkedIn is often overshadowed by other social media platforms such as Facebook and Twitter. Described as the most professional or “buttoned-up” social network, this online marketing tool offers much more than just the ability to act as a contact management tool. When used to its full advantage, LinkedIn can also serve as a powerful sales …
WordPress WordCamp 2012 Musings
I’m entering the fourth year of my WordPress journey. The first year, I must confess, I resisted WordPress. Knowing that having a website is the bare minimum a business needs to stay relevant, I put up a few pages and contact info. Needless to say, the site was static and practically invisible to search engines. …
Business Networking: Part of An Online Sales Strategy
Are you missing out on great business networking opportunities? Many business owners do just that by focusing solely on online sales efforts while ignoring offline person-to-person engagement. We believe you need a balanced lead generation approach, and there’s a direct link to strategic networking and online stats tracked by Web Analytics. The thought of face-to-face …
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Correlation between User Experience & Brain Science
Massimo and I were at a client meeting the other day and the subject of rotating banners came up in the discussion. We know that clients want to put emphasis on specific items, especially on their home page. They want to draw the audiences’ attention by resorting to flash, sliding photo galleries or other eye-catching …
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DIY Website Design Disasters, Reprise of Mistakes
We get that DIY may seem to be the only wallet-friendly option for your business at the moment. Before embarking on this journey, beware of these last three pitfalls. Missing Meta Data To appreciate this DIY website design mistake, you need to understand the anatomy of a Search Engine Results Page (SERP). This Google Guide …
DIY Website Design Disasters, Mistakes to Avoid
Before deciding to hire a professional for web design and development, many businesses try the Do-It-Yourself route. Sometimes they get lucky. Other times the result goes beyond ugly. DIY website design can be a disaster in the making with dire consequences. If you’ve been reading our blog, you’ve probably noticed we’re a big fan of WordPress. It’s …
Adwords Advice Accelerated
Adwords is an effective way to turn your online sales funnel on. Immediately. And you can measure it. But it’ll cost you. The dollars spent on Adwords depends upon your keyword competition and your budgetary limit. With Google’s recent changes in their Brand Activate Initiative and Active View, we wanted to share our thoughts on …
Google Plus One: Basics Explained
There was quite a lot of buzz around Google Plus One when it launched last August. Many of our clients groaned at having to learn yet another Social Media platform. With 90+ million users, the jury is still out whether Google will catch-up to its rival Facebook. Even so, Plus One (+1) has had a …
Website Images to Fit Any Budget
Finding website images can be a daunting and frustrating task. Even if you’ve set aside a reasonable budget, locating the perfect picture for your post can be problematic. But without them, your site can appear bland (at best) or drive visitors away because text is overwhelming (at worst). Here are some sources we use to …
Email Marketing: Insights & Trends
An optimized email marketing campaign can make the difference of hitting a business’ revenue targets… or not. To help maximize your efforts in nurturing new sales leads or reselling to current customers, we looked to MailChimp as they are a champ at sending e-newsletters and email marketing campaigns. Based upon research data from 5.6 million campaigns and …