Last weekend Massimo taught at Stanford University’s Splash program. It brings middle school and high school students from all over the Bay Area for a unique two-day event. Organized by Stanford students (Educational Studies Program), the purpose is to provide a learning experience not typically covered in a classroom setting. Topics vary widely as Splash …
5 Web Design Tips Using the F-Layout
Generating more online sales (or at least leads) via a website is typically on the top of our client’s to-do list. Believe it or not, web design plays a key role in lead generation performance. Without realizing it, many businesses place calls-to-action where visitors will never see them. Web Design Using F-Layout Website visitors read web …
Client Testimonials: What Makes Them So Powerful?
It’s a given that client testimonials are powerful in the sales process. Who have you done work for? What problems did you resolve? What kind of results did you achieve? That’s why recommendations, online reviews and case studies are necessary on websites and marketing materials. During the decision-making process, we want to hear real stories …
Tips to Finding a Legit Online Marketing Agency
Not all online marketing agencies are created equal. Actually, that statement really applies to all marketing agencies – both traditional and digital. Recently I had an interesting discussion with a prospect. This company had been searching for months; they wanted an agency to redesign their website built on a solid SEO foundation. What struck me was the confusing …
Social Media Marketing Personality Differences
Social media marketing doesn’t have a one size fits all solution from a businesses perspective. It also varies by personality preference. Mashable recently released an infographic breaking down how personality drives social media use. It’s a handy insight on the different ways people interact on Facebook, LinkedIn and Twitter. It’s also a great reminder that social media …
Email Marketing Open Rate Metrics & Tips
Email marketing can provide a relatively steady drip to your sales funnel, but it hinges on your ability to understand and adapt to campaign metrics. Statistics such as open rate, click rate, unsubscribe rate and more can provide deep, useful insight into what customers on your email marketing list are actually looking for. By digging into …
The Fuss About Responsive Web Design
Responsive web design isn’t just an industry buzzword. It’s an essential component of an online business strategy. As more and more consumers begin using tablets and smartphones to browse the web, it becomes increasingly important that your website is accessible and usable from these devices. Neglecting mobile accessibility of your website may alienate consumers, preventing …
3 Tips For Active Website Writing
Effective website writing that immediately grabs and holds the reader is usually written in a style known as active. And once you know some simple tips about arranging subjects and verbs, cutting unnecessary words and using descriptive language, you can create content that is punchy, exciting and can reinvigorate your brand. That type of writing …
Top 11 Tips for Using LinkedIn for Business
Deciphering Social Media (and using LinkedIn for business) can elicit groans from some of our clients. “It’s a fad, one that will fizzle out,” they argue. It’s true that some media sites are hot one minute and cold the next (remember MySpace anyone?). But here’s a sobering statistic: as of August 2012, LinkedIn boasted 175 million members. And, this …
The Dreaded Email Unsubscribe
Email marketing, while a staple in most marketers toolkit, has its challenges. According to a recent Mashable Business article, a dismal 91% of email users who have previously subscribed to an email newsletter will later decide that they do not want to continue receiving that newsletter. Although this bleak statistic is certainly disappointing to email …