Size Does Matter Small and Medium-sized businesses are under many pressures but the biggest are typically time and resources. There are only so many hours in the day, and unlike bigger companies, you have to be very careful about hiring too many members of staff. Much content written online about marketing is focused on …
White Paper Best Practices
Tips To Tempt Your Audience White papers are an excellent way to add a call to action (CTA) on your website. Perhaps your prospect isn’t ready to call you or hit the “Buy Now” button. Yet, they may be willing to share their email information in exchange for educating them. Here are three tips …
What Blockchain Means for Marketing
In recent years marketers have been privy to more and more of their customers’ information. Online marketing has helped marketers gather detailed personas of their potential buyers by collecting data from their online habits but as the recent reaction to the Facebook/ Cambridge Analytica fiasco is showing, tides may be changing. So will technologies like Blockchain, that are focused on online privacy, have a knock-on effect for marketers?
Elements of a Memorable Elevator Pitch
If you were in an elevator with a potential client, could you make a sale in 30 seconds or less? Don’t rely on your improvisational skills to set your first impression. A well-crafted elevator pitch is a simple sales tool that helps you maximize every networking opportunity. Networking is essential to keeping your sales funnel full and a clear and concise introduction to yourself and your business is the key to success. Invest a little thought and planning now to create an effective pitch and you will be amazed at the results.
Key to Online Conversion: The Buying Cycle
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain …
Building Perfect Landing Pages
So much of SEO and SEM is focused on getting people to your website, but what happens when they get there? To have any chance of converting a website visitor to a customer you need to make sure your site is focused on helping them make that transition. So let’s discuss how to optimize the post-click experience for your future customers.
Finding An Authentic Blog Writing Voice
Regular blog writing is a tremendous business tool, one that can generate SEO equity, building your website’s visibility on Search Engine Results Page and also a way to offer your potential customers (hopefully) useful information. Like any business marketing tool, you need a strategy as well as focus. Here are few simple steps can help you develop an authentic voice when blog writing or creating content for your website.
The State of SEO in 2018 So Far
If you follow various Digital Marketing forums and news feeds, you’re aware of the spirited debate about what’s going on in the world of Google algorithm updates. Is a big change brewing? Let’s examine what’s conjecture, what Google’s said on record, and what to expect in the coming months.
Building Relationships With Industry Influencers
Having your content shared, or your product promoted, by an industry influencer can be a great way to get your business exposure. If you haven’t read it already, check out part 1 of our blog series on how to work with influencers to get your business more customers. Today we’re going to be talking about how to build a relationship with influencers so they share your content.
Influence Your Industries Influencers
As the old quote goes; “It’s not what you know, it’s who you know”. Well, in 2018 this is still as accurate as ever. You’ve probably noticed that if your company posts something on any of the social networks it only gets a few likes, and minimal interaction, then you’ll look at the most recent Twitter, or LinkedIn, post from one of your industries’ ‘celebrities’ and see it’s got hundreds of thousands of likes and shares. So what gives? Is your content crap while theirs is great?