Updated January 10, 2023
Reading Time: 3 minutes
Say Cheese
Taking great photos is an art. But that doesn’t mean you have to be an artist to take good photos. If you’re taking photos for your business you don’t need to be David Bailey or Andy Warhol. You just need to find a way to frame what you do in an interesting and attractive light (puns intended).
Read our six simple rules on taking Instagram photos for your business and then your company Instagram account can start counting up the likes.
6 Steps To a Pulitzer
1. Make sure the area is well lit – light is very important in a photo. You need to make sure your photo isn’t too light or too dark. If you’re taking a photo in an office environment and you think it’s too dark then make sure all the lights are turned on. You can also ask other people who have smart photos to turn on the flashlight on their phones to help add light to the photo.
If the photo is too light, then you can adjust the image after taking it. You can use apps like InstaSize on iPhone, or use the Instagram app itself to reduce overexposure.
2. Pick the right time of day – As mentioned above, light is important. So make sure you’re taking photos at the right time of the day. Taking photos in the middle of the day can be tough if it’s very sunny, so prepare to take photos at the in late afternoon/dusk if you’re taking them outside.
3. Balance your photo – The subject of the photo doesn’t always have to be in the middle of the shot. But it does need to be offset by something else if it isn’t. One way to help you do this (if you’re taking photos on your iPhone) is by turning on gridlines on your camera application. This way you can see exactly what is in each section of the viewfinder.
4. Change how you hold your phone – When you take a photo with a camera you will drop down onto one knee, or crouch or move in another way. But if you’re taking one with your phone you’ll probably hold it out in front of you, in portrait, and snap away. So try thinking of your phone as a camera, and then your photos will be more likely to look like they were taken with one.
5. Don’t isolate your image – If you’re taking a photo of a new product you don’t have to take it in isolation. Step back and get the surrounding environment in the photo if it’s interesting. You can put the product in its context or out of it, but having something around the focal point of the image will make the photo more engaging.
6. Think outside the filter – Instagram is not always the best place to find individualism. Don’t get sucked into doing what’s cool on Instagram. Do what you think will look good. Follow other brands you like, but don’t copy them, use them for inspiration!
Happy Snaps
If you follow these six steps, you should be on your way towards taking better photos on Instagram. Do you have any tips on how to take good photos for a business on social media?
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