• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Spectrum Group Online

Decisions Made with Data.

  • What We Do
    • SEO
      • White Hat SEO
      • Local SEO
      • Website SEO Audit
      • Link Building
      • Penalty Recovery
    • Google Analytics
    • Pay Per Click
      • Google Ads
      • Bing Ads
    • Content Marketing
    • Social Media
    • WordPress
      • WordPress Websites
      • WordPress Maintenance
  • Pricing
    • Our Pricing Explained
    • PPC Pricing
    • Brand-Only PPC
  • Case Studies
    • Testimonials
  • About
    • Who We Are
    • Upcoming Events
    • Certifications
    • Tools We Use
  • Contact Us
  • Blog
  • What We Do
    • SEO
      • White Hat SEO
      • Local SEO
      • Website SEO Audit
      • Link Building
      • Penalty Recovery
    • Google Analytics
    • Pay Per Click
      • Google Ads
      • Bing Ads
    • Content Marketing
    • Social Media
    • WordPress
      • WordPress Websites
      • WordPress Maintenance
  • Pricing
    • Our Pricing Explained
    • PPC Pricing
    • Brand-Only PPC
  • Case Studies
    • Testimonials
  • About
    • Who We Are
    • Upcoming Events
    • Certifications
    • Tools We Use
  • Contact Us
  • Blog
You are here: Home / Services / Social Media Marketing

Social Media Marketing

Social Made Simple

According to Deloitte and Duke University’s semi-annual CMO survey, nearly 90% of companies earmark a portion of their budget dedicated to social media marketing. Whether your target audience is B2C or B2B, brands are using social to reach potential customers and interact with current ones.

Build Awareness & Create Community

Well-executed social media marketing — organic and paid — builds brand awareness and loyalty. Whether you run a retail store or provide a B2B service, effective social media:

  1. Create interest in your product or service on social channels where you customers hang out.
  2. Drive quality traffic to your website to interact with your content and brand.
  3. Integrate with your other digital marketing strategies to nurture visitors from strangers into buyers.
Social Media Organic and Paid Content Comparison

Have an Expert Audit Your Profile

Link us to one of your social media platforms and one of our team will take a look and pick out key areas you can improve. After you’ve seen our audit if you want to talk more about how we can help, we can set up a meeting, but if you don’t that’s fine.

  • This field is for validation purposes and should be left unchanged.

“Spectrum helped us use paid social to drive lead conversions for promotional offers. We found new potential customers, targeted around our retail locations.”

B2C Luxury Brand Marketing Manager


Building a Social Media Marketing Plan

There are so many social media platforms out there it’s hard to keep up. From Facebook to LinkedIn, there’s a wide range of ways to connect with your customers on social. We’ve found that every business is different, and each social marketing plan is built upon their unique needs and goals.

When working with a client to build an effective social media strategy, we start by:

  • Audit – Review what’s work and what hasn’t for your brand in building awareness and community.
  • Research – Dig into your industry and competitive marketplace to see where other companies are excelling, find gaps, and uncover opportunities.
  • Planning – Create a custom-tailored plan that’s easy to follow.
  • Implementation – Work together in creating the results you want!
Social Media Marketing Planning Process
No Obligation Consult

What Sets Us Apart

Traditionally, social media has been the fuzzier side of marketing. As an agency driven by data, we believe that measurement also applies to your social media marketing. Rather than report on vanity metrics, we zero in on your company’s social footprint, its impact to how your audience interacts with you, and ultimately how it contributes to lead conversions.

=> Take a deep dive into LinkedIn Ads

Footer

Spectrum Group Online

About Us
Certifications
Contact Us

spectrum@spectrum-group-online.com
(408) 883-2276
San Jose, CA 95129

Stay On Top Of Your Game

Digital Marketing never stands still. Keep up with the latest online marketing trends, sign up for our monthly newsletter. We promise no SPAM and no sales pitches.

Twitter LinkedIn Facebook Instagram YouTube

Copyright © 2021 Spectrum Group Online, LLC | All rights reserved | Privacy Policy | Site Map

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.