Updated March 3, 2025
Reading Time: 2 minutes
Getting People Involved
Getting quality engagement on social media is the holy grail of anyone who’s responsible for managing their companies online presence. Creating and publishing content is a challenge, but the real challenge is getting consistent social engagement from your readers or followers.
So how do you turn a passive audience into an active one? These three tips should help to get your followers doing more than just following.
Create A Competition
Running a competition on your social media platforms is one of the best ways to encourage more engagement. There are hundreds of different ways of running competitions on Facebook, Twitter, Instagram or LinkedIn, from paid campaigns to free. An important thing to consider is the rules and regulations of each platform regarding competitions. If you want to run a competition on Facebook, for example, there are a number of rules you’ll need to comply with before you can.
Some of the simplest competitions are just asking for users to share their best photo or video related to your product. This doesn’t require a great deal of time to set up and you can decide the winner based on the person who gets the most shares or likes.
Social media competitions work best if your business is a B2C business, but you can find ways to adapt competitions for the world of B2B too. The key here is to focus on the employee and their professional development. So, for example, if we were to run a campaign for ourselves targeting marketing managers, we could offer a 5 day SEO tips email course.
Ask for Stories
Asking people to talk about themselves is one of the best ways to start a conversation in real life. The same goes for social media. Asking your followers to share stories or experiences they have had can be a good way to stimulate a conversation among your audience.
As your followers are likely to have things in common with each other, you can light a spark between them, hopefully stimulating them into conversation. As well as providing you with some engagement.
Talk to Influencers
If you look into who gets the most social media interactions you’ll find that it’s typically a person rather than a company. This trend is followed in both B2B and B2C, with ‘personalities’ usually having more credibility, even if they are closely linked to a company or brand.
So, find who the influences are in your arena and try to engage with them. You can do this publicly, by responding to things they have posted. Or by speaking with them privately and asking if they would be interested in collaborating with you. Either way you will hopefully be able to create an interesting conversation that your followers will want to take part in.
Finding Social Engagement
Do you have other ways of getting your followers to comment on your social pages? If you do, we’d love to hear how you do it.
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