SEO Ranking In Multiple Languages

Updated June 17, 2022

Esperanto SEO

The more people understand SEO, the more difficult competition there is. While 10 years ago having some focused keywords might have been enough to drag your page to the top of Google’s first page, now you need optimized pages, a good mobile site, quick page loading times and much more. So, you should take any chance you have to get a leap on the competition. Having a website in a language other than English might be that chance.

Less Competition

English has been the lingua franca of business for some time and since the advent of the internet that has only increased its prominence. Because of that, there is an assumption that if your product is good enough you can get away with only having a website in English. However, there is an alternative view. If your website is translated into other languages (Spanish, French, Chinese, etc) it’s facing less competition. So it’s more likely to rank well on Google’s foreign language versions.

Problems

Okay, so it’s a great idea to have your website available in 48 languages, but how can you actually do it. But If you’re not lucky enough to have someone on your team who’s bilingual (and how many companies are?) then there are other options you can take to get your site on page uno of Google.

One option is to use outsourcing platforms like UpWork or Fiver to help you find qualified people who can help with translating your website into your language of choice. If you’re going to do this you can’t just rely on an automatic translation tool like Google Translate to do the work for you. You need to find someone who has experience translating and, ideally, has some knowledge of your product and the related vocabulary.

Promotion

Once you’ve found someone you can work with on translating your web pages and content you should start thinking about promotion. Having a Spanish site is great, but it won’t prove its value unless you promote it. So try social media or PPC campaigns in your other language. Then drive that traffic to the translated sections of your site.

Ideas

One aspect of the content creation process that becomes much easier is thinking of what to write about. You can start by getting all of your existing blog posts and pages translated. If you’re blogging regularly now you should have a backlog of content to give to the translator that you can slowly drip feed out through social media to your new non-English speaking customers.

What do you think about having a website in multiple languages? Is it a waste of time, or something all businesses should be aiming for?

Photo credit – Top: Pxhere
                           Bottom: Pixabay