Updated January 13, 2023
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Google & Apple iOS
How would you like to get a 18% bump in income? That’s what Apple will get from Google, who may pay $1 Billion for the privilege of remaining the default mobile search engine on iOS.
The rivalry between Apple and Google is notorious here in Silicon Valley. Their relationship is described as “both enemies and partners due to asymmetric competition.” To put these numbers into perspective, for every $1 Google makes on advertising and data collection, Apple receives 75% of it. According to the rumor mill, Apple is working on a Google-free iPhone. We’ll see.
The mobile search trend continues to rise as smartphones drop in price and gain in popularity. In an October TechCrunch article, smartphones in use passed 1 Billion in Q3 2012. That’s 1 out of every 7 person using a smartphone, so growth is anticipated at an even faster clip.
So what lesson do businesses need to take away from the latest news?
Google Analytics for Mobile Search Traffic
If you aren’t paying close attention to mobile metrics, do so NOW. Mobile search behavior is changing. Regionality and industry nuances may be factors for your business. Don’t get left behind because your website isn’t appealing to mobile visitors. In the Google Analytics dashboard, go to the “Audience” tab. In the sub-menu “Mobile” you can see an overview of mobile traffic as well as device type. Ratios that are most telling are: bounce rate, pages per visit, and average visit duration.
Mobile Responsive Website
A user’s experience depends upon how it renders on their device. For example, they interact differently with hovering buttons on a desktop or laptop than when choose from a drop-down menu on a Smartphone or tablet. If your website isn’t mobile responsive — meaning that it’s code is conducive to mobile devices — then put this on your 2013 marketing to-do list.
So, is your website mobile ready?
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