Mobile First World
Having a great mobile website is essential now with Google running separate search engine results pages on mobile and desktop, so if you want your mobile site to get any traffic, it needs to be good. Long gone are the days when people would put up with a non-adaptive site or images that refuse to load or pinch and stretch text. So, what are the most important things to keep in mind when looking at your mobile website and trying to create a seamless mobile experience?
How to Create a Seamless Mobile Experience
- Be great from the start. Make sure you’re mobile site ranks well. Google has started to index mobile sites separately from desktop sites using a different indexing algorithm for each. That means you’ll need to keep an eye on how pages respond on devices. What appears in a mobile search will different from the now-traditional desktop-based SERP. Your site may begin to see issues as users will be confused if they find you on a desktop/laptop but not on their smartphone. How a website performs in organic search depends on the changes Google is hatching to the indexing algorithm. Be prepared to test across devices, putting an emphasis on all types of mobile formats.
- Make sure the style transfers to mobile. If you have to change the design, or structure of your website so it functions well on mobile, that isn’t a problem. But if you change the feel or design, you could end up confusing your users by not providing a consistent experience. So try, as best as you can, to match the style whatever device you’re using.
- Make sure that buttons, CTAs, and forms are properly optimized. While getting the content or general design looking good might take priority, if your forms aren’t easy to fill in on mobile you’re wasting your time. The same goes for your calls to action (CTAs). They need to be easy to see and click.
As an extension to this point, if you enable online payments, make sure it is also easy to use on mobile. Nothing is worse than searching through a site for a product you want, then find the UI at checkout so terrible you have to abandon the purchase. The same also goes for interactive content. Check that videos you have are working on mobile, or any plugins for your website are fully functioning on both sites, without any large gaps on the page.
- Make sure you have Click to Call set up. Copying and pasting a phone number is a thing of the past. Make it easy for your visitor to connect. Few people will want to grab a pen and write your phone number down. If your phone number is on your mobile site, make it clickable.
- Link to your social platforms. When on mobile, people often like to look through the filter of social media. While looking at a new website can sometimes be confusing, Facebook or Instagram pages for companies have a uniform structure. So make it easy for customers who want to see your social profiles. Have large, easy to access buttons linking to your different company pages.
Seamless Mobile Experience
If you can cover the five points above your mobile site should offer a consistent, functional alternative to your desktop website, allowing your customers to do everything they need on mobile. Ideally, the transition is seamless, so they can forget that the screen they’re looking at is only 3 inches by 2.
How can we help?
Do you have a fully functional mobile site? Would you like to build a seamless mobile experience for your customers?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.
Photo credit – Top: Pexels
Photo credit – Bottom: Wikipedia