6 Innovative Link Building Tactics

Updated March 3, 2025

Reading Time: 3 minutes

Good Karma for Good Links

Link Building is a fundamental part of how we carry out SEO. White hat SEO relies on, amongst other things, having good quality links on relevant websites. But after a few months of dedicated work, you might think that you’ve exhausted all your options for link building tactics.

So, if you’re looking for some slightly out-of-the-box white hat ideas then check out the six ideas below:

Search for the Missing Link(s) – Regularly search for mentions of your brand online. If you find mentions, and they don’t already include a link to your site, ask the website that mentions you if they can. They probably won’t always respond but if they do, you’ve gained a link without having to do as much work.

Make a Great Video – Okay, so it doesn’t have to be a video. But do something interesting. Blog posts are a great way of sharing information but doing something a little different like a video, or an infographic is much more likely to get shares or to get reposted on another site. Publishing link worthy assets plays an important role in link building.

Write Guest Content for Other Sites – This tactic seems to vary in its popularity hugely. However, if you’re writing for the right websites, then there is absolutely nothing wrong with creating or hosting guest content. The most important thing when creating guest content is choosing the right target. You don’t want to pick sites with low traffic, a poor reputation, or sites whose users have no interest in your products. Be choosy, and create valuable content that other companies will be proud to share on their site.

Interview an Influencer – Or get interviewed yourself. Similar to the idea above. Another way to get exposure and shares on your content is to speak to people who already share your readers interests. Interviewing someone who will be speaking at an upcoming trade event, or who has done something notable in your industry, can be a good way of creating mutually beneficial links, as well as interesting content.

Write Testimonials – If you purchase something for your company, then review it. If you’re buying an application like Teamwork, or another business-related software, then why not fill out their review form. There’s no guarantee that your testimonial will be shared, but by playing it forward you’re creating goodwill and building a good relationship with a company who provides you with a service.

Dive back into Competitor Links –  Chances are your competitors are just as eager as you to build new links to their website. The only way to get ahead of the competition is to catch up to them. Staying on top of missing links from your competitors link profile is time well spent. Take advantage of one of the many tools available to search for competitor links and be sure to analyze the data on an ongoing basis. My personal favorite is Link Research Tools Missing Link Tool It quickly shows you the commonality of links among multiple competitors while sharing the most important factors related to link building decisions-  power and trust.

Link Building Tactics

Do you have any innovative ways to build links for your website? We’d love to hear them if you do.