What is Link Building?
There are two main building blocks to organic SEO visibility: content and links. First, your website must contain quality content designed to help your visitors. Second, your website should have a robust link profile, as inbound links are a signal to search engines for authority and credibility.
Link building is an advanced SEO technique. It involves the process of cultivating incoming links through various strategies. Done right, it is very powerful. Done wrong, it can cripple your website’s performance through penalties and filters.
Our Link Building Services
Since we follow Google’s quality guidelines, our White Hat SEO link building services include:
- Link Profile Creation and Analysis
- Competitive Link Analysis
- Custom Link Building Strategies
- Content & Correspondence for Link Building
- Organization & Outreach for Cultivating Inbound Links
- Proactive Management of Link Profiles
- Link Profile Cleaning & Disavowing
Is Your Link Profile Is Helping or Hurting Your SEO?
Our FREE 30-minute consult can help identify:
- Your Website’s SEO Authority
- Links that boost your organic visibility
- Spammy links that damage SEO
“The Spectrum Group successfully coached us on SEO. Our team appreciates their best-in-class thinking presented with a strong sense of humor and joy”.
~ Robin McRoskey Azevedo, CEO McRoskey Mattress
Why use a Professional Link Builder
Many clients look for ways to gain and maintain organic search rankings; link building can definitely help with that business goal. It’s important to know that there truly are no shortcuts when it comes to SEO as it’s a long-term marketing strategy. When done correctly, link building can easily become a full-time endeavor. Yes, you read that right. Link building is a tedious and often daunting task in itself. This is why clients often turn to Webmasters and marketing agencies to help build links for websites.
Building links the right way takes many long hours of research, strategic planning, and timely processing and following up of requests. Link building is extremely powerful, yet it not fast and easy. Done inexpertly can put your website down the path of a Google penalty.
Common Techniques That Can Cause Penalty
Imagine that every link to your website is a vote of confidence. Getting a vote from an authoritative and reputable source is SEO gold. Now imagine getting a link from a disreputable or unsavory source. That vote of confidence has now turned into a link that passes along its bad reputation. Amass enough poor-quality links, search engines like Google pick up on that signal. Eventually, the sheer number of bad links can seriously hurt your business either through filters or a blatant penalty.
What Does Your Link Profile Say About You?
Does your link profile contain many quality referral sources? Hopefully, you have both quality and quantity on your side. Remember, every single link that comes into your website acts as a referral to your company. If they have a good reputation, great. If they don’t, you’ve got a potential SEO problem brewing.
Sadly, getting poor quality links is easy. No doubt you’ve received requests from unscrupulous SEOs willing to deliver thousands of links for a few dollars. Using this “strategy” is a way to get attention from search engines… but not the good kind of attention. Did you know that Google penalizes 400,000 websites every month for unnatural link profiles? We call this Google Jail. Getting bailed out is expensive, time-consuming, and painful.
We’ve worked with many businesses on their link building strategies. After completing a link analysis, many clients are shocked at their linking profiles. They had no idea that their webmaster or marketing agency purchased links from link farms, manipulated directory listings, flooded forums with comment spam, sculpted links within their own website, or used other shady techniques.
Link Strategies to help your Business Grow
Regardless of the industry, each business should have a tailored link building strategy. Following your competitor will never get you ahead of them. If there was an easy solution, then organic SEO wouldn’t be so competitive. That’s why we offer Custom Link Building solutions for all of our clients. Although the process to develop and implement the strategy remains consistent and in accordance with Google guidelines, each strategy we create is unique and based upon research.
Do you know what your link profile says about you? Contact us today so we can help you by starting with a comprehensive link analysis.