Online Marketing Transparency

Updated November 22, 2021

Reading Time: < 1 minute

Success Ingredient in Client-Agency Relationships

Our tagline is “Where Visibility & Transparency Connect.” We distilled our philosophy into these five words. We did it not to have a clever slogan for an elevator pitch. We did it because we saw a lot of online marketing agencies use black boxes to perform services like White Hat SEO, PPC and Analytics. It made us angry that they held their clients hostage with proprietary technology and purposefully vague language. So this post is meant to explain why we believe online marketing transparency is truly the success ingredient for effective client-agency relationships.

What is Online Marketing Transparency?

We approach online marketing transparency by:

• Ensuring clients own their data and accounts. For example, we’ve seen clients not own their website domain registration, Google Analytics administration, etc.
• Sharing access to task management system so clients can see tasks, milestones and associated deadlines. We tend to over-deliver on our marketing retainers… and showing the detail of what we do helps clients understand our process and what we complete on their behalf.
• Providing no guarantees as this is not ethical. This smacks against Google quality guidelines. Guarantees imply manipulating or gaming the online marketing system. For White Hat SEO services we don’t know (or control) the details of Google’s search algorithm. Therefore, the best offense (and defense) is following industry best practices.

What are other ways can an agency demonstrate online marketing transparency?