Part 2 of our favorite social media curation tools for business to measure SoMe efforts. 2. Curating Followers As the number of followers increase, it gets harder to curate or manage the quality your network. Without ongoing curation you run the risk of diluting your social media efforts. We recommend FriendorFollow, Tweepi, as well as SocialOomph. These social …
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Top Social Media Tools for Curating – Part 1
Measuring social media as part of an online marketing strategy seems to be topping most 2012 business goal lists. We’ve found several social media tools that help businesses be strategic in attracting and engaging their target market. For those new to online media, it’s a bit like attending a backyard barbecue where the entire world …
Social Search: SEO Changed Forever
Back in August we predicted that Social Search due to the arrival of Google Plus would change the SEO landscape forever. Are we clairvoyant? Sadly, no. However, we knew that Google Plus would have major changes to Search Engine Results Pages (SERP). Yesterday, Google unveiled its newest baby — Social Search. Let us explain this radical change …
New Year’s Resolution: Guide to Website Goals
2012 has been officially rung in, and our thoughts turn to New Year’s resolutions. As you set your business’ website goals for the next twelve months, have you thought about what you want your site to specifically accomplish? We think of an online presence as a 24/7 salesperson. Like any other employee, you need to set …
WordPress: More Than a Blog Platform – Part 4
The final installment of our four-part series… or our love letter… about WordPress and why it’s an excellent Content Management System choice for most businesses. Don’t miss out on installment #1, #2, and 3 for other must-know goodies about this CMS. 8. Security Keeping your site safe from ne’er-do-wells can be a full-time job. Out of the box …
Social Media (SoMe)? So What!
In 2011 social media became even more mainstream as part of eMarketing strategies. Yet, measuring social media efforts can still be elusive for some businesses. By its very nature calculating Social Media ROI can be a mathematical challenge. To determine if the money you’ve spend is worth it, requires you to look at the problem …
Is SEO Spam?
Great video of Matt Cutts answering the question “Does Google consider SEO spam?” In a nutshell, no. Matt explains that Google’s primary goal is to present the best search results. By using White Hat SEO, you can make sure your pages are well represented to search engines, serving up relevant and timely information by appropriately using keywords …
Designing for Website Usability
Website usability or user experience is not an esoteric discussion amongst designers who yearn for a pretty online presence. Rather, it is an approach to make a web site easy and intuitive to use for the end-user. If information is presented in a clear and obvious way, then visitors can easily navigate toward the right …
White Hat SEO: Santa’s Nice List
The term SEO or Search Engine Optimization has become mainstream in business language. Yet many businesses don’t understand there are multiple approaches to SEO that can get them into trouble. On one side is White Hat SEO. The other Black and Grey Hat. What is White Hat SEO exactly? According to Webopedia, it refers to techniques …
Web Design Translation Box
When I first saw this video it had me in stitches. While preposterous — the existence of a translation box to help bridge the communication gap when working with a web developer — there’s a kernel of truth at its fictional core. If you have ever experienced one of these circular, unintelligible conversations during a website design project, it …