Not sure if you’re business networking efforts are actually fruitful? Or, want to see if your outbound sales’ efforts are impacting your online sales funnel? Well, there’s a way to track events to your online stats via Google Analytics Annotations. Annotations are a way to chronicle activities like trade shows, new product launches, a video …
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Business Networking: Part of An Online Sales Strategy
Are you missing out on great business networking opportunities? Many business owners do just that by focusing solely on online sales efforts while ignoring offline person-to-person engagement. We believe you need a balanced lead generation approach, and there’s a direct link to strategic networking and online stats tracked by Web Analytics. The thought of face-to-face …
Building Online Engagement: Hope or Hype?
When asked about building a robust Web presence, inevitably the notion of online engagement enters the conversation. One client recently mused that the marketing department’s primary role is to create content that inspires visitors to care. I shared a contrary viewpoint. I suggested that it was more about attracting visitors who already care. So, is achieving some …
Correlation between User Experience & Brain Science
Massimo and I were at a client meeting the other day and the subject of rotating banners came up in the discussion. We know that clients want to put emphasis on specific items, especially on their home page. They want to draw the audiences’ attention by resorting to flash, sliding photo galleries or other eye-catching …
What White Hat SEO Isn’t
Finding the line between White Hat SEO and Grey/Black Hat can be tricky. Or, more accurately some SEO agencies are tricky with their techniques, landing them squarely on the dark side of that line. Perhaps a good way to explain White Hat is by what it isn’t as it relates to link building. Paying for …
Influencing Your Social Network with Klout
Managing your social network has never been so complicated. It’s not just about having friends anymore. The harsh reality is that today people are expected to have online friends, post pictures with these online friends, and comment on their online friend’s posts, along with a multitude of other burdensome responsibilities within their social network. In …
New Web Optimization Feature in GA
Google just announced a brand new feature in Analytics that helps with web optimization. For techies, we call content experiments A/B testing. We like to test variations of a page to see which performs better. Subtle changes to a page can dramatically improve conversion. Now with Content Experiments, Google has made it even easier to implement …
Marketing Voice: It Encompasses More Than You Think
I recently received an email announcing an event that was being held by a prestigious organization in San Francisco. It was riddled with grammatical errors, confusing punctuation, and enough exclamation points to suggest that I wasn’t doing my part if I didn’t immediately spring from my desk and prance around my office in a frenzied …
DIY Website Design Disasters, Reprise of Mistakes
Last time we discussed a common DIY website design mistake: poor user experience. We get that DIY may seem to be the only wallet-friendly option for your business at the moment. Before embarking on this journey, beware of these last three pitfalls. Missing Meta Data To appreciate this DIY website design mistake, you need to …
DIY Website Design Disasters, Mistakes to Avoid
Before deciding to hire a professional for web design and development, many businesses try the Do-It-Yourself route. Sometimes they get lucky. Other times the result goes beyond ugly. DIY website design can be a disaster in the making with dire consequences. If you’ve been reading our blog, you’ve probably noticed we’re a big fan of WordPress. It’s …