On the heels of recent algorithm changes, Google search has undergone another major change. The latest update is good news for the human user, a change that Google has been working on since January. Have you landed on a page where the content is buried in a sea ads? Annoying, right? If your website does …
Blog
Website Page Speed & SEO
If you’re concentrating on building SEO rankings then you need to pay attention to website page speed. It matters more than you think… and will continue to increase in importance. Google just announced they transitioned mod_pagespeed out of beta. In Google’s quest to make the web faster, they’ve been working on improving this open-source Apache …
WordPress and SEO (.com or .org)
WordPress and SEO can be a confusing combo, especially if you don’t understand the difference between WP.com and WordPress.org. When creating a website (or a blog), your WP platform is a critical piece of the puzzle. As an analogy, it’s like leasing a car versus buying one. They each have their pluses and minuses. Choosing …
Google Search Changes
65 Google Search changes were implemented in August and September that affect search quality. Yowsa, those Googlers have been busy. Most of the changes on this Google list are fairly minor. However, there are a few biggies that are suspiciously absent. For example, the exact match domain update and a new Panda update were tweeted but aren’t …
Take Control of Duplicate Content and SEO
Duplicate content and SEO share in a relationship that is often misunderstood, and sometimes unknown. Does it matter. Well…in a nutshell, YES! Here’s the deal. Search engines don’t want to produce numerous results all leading to the same content, even if it is on different web pages. Choices need to be made, and if webmasters aren’t …
Client Testimonials: What Makes Them So Powerful?
It’s a given that client testimonials are powerful in the sales process. Who have you done work for? What problems did you resolve? What kind of results did you achieve? That’s why recommendations, online reviews and case studies are necessary on websites and marketing materials. During the decision-making process, we want to hear real stories …
Spectrum Snippet: Google Products House Cleaning
Last week it was announced that more Google products are being phased out or will be consolidated. Losing some of our favorite tools can be heartbreaking especially if they impact data we’ve come to depend upon to run our businesses. So, what are the highlights that you should know about? Retirement of AdSense for Feeds. …
How Google Search Really Works
And Its SEO Implications Understanding how Google search works is key to understanding and applying SEO, especially White Hat SEO, techniques. As part of their “Power Searching” series, Matt Cutts brilliantly and simply explains how search engines actually work. One misconception is the Google search algorithm searches the web. In actuality, the search engine combs …
Analytics Bounce Rate Nuances & Settings
Measuring your analytics bounce rate is an important but deceptive metric. At it’s highest level, bounce is one measure of how sticky your website is. But depending upon your analytic program, bounce rate can be calculated in a variety of ways. Analytics Bounce Rate Default Google Analytics is a very powerful and free tool that should be …
Spectrum Snippet: Silicon Valley Code Camp in 2 Weeks
The 7th Annual Silicon Valley Code Camp is about two weeks away. This community event is free, and a great way for coders and developers to network and keep up-to-date on trends going on in the valley. There are sessions designed for a wider audience — like The Art & Science of Managing a Web Presence, Creating …