65 Google Search changes were implemented in August and September that affect search quality. Yowsa, those Googlers have been busy. Most of the changes on this Google list are fairly minor. However, there are a few biggies that are suspiciously absent. For example, the exact match domain update and a new Panda update were tweeted but aren’t …
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Keyword Ranking Report Alternative
SEO Reports Can Be Misleading The SEO industry has missed the mark. We’ve been hyper-focused on keyword ranking — measuring where a client shows up on a Search Engine Result Page. While this can be interesting data, there are other more important areas to measure, in my opinion. I’ll explain what keyword ranking (in it’s …
Pigeon Algorithm
Yet Another Google Change Panda, Penguin, Hummingbird… now we have another critter to add to Google’s list: the Pigeon Algorithm. Launched in late July this algo update is directed to affect local search results. In this post I’ll provide a recap on this big SEO news. Pigeon Algorithm Droppings In some cultures having a bird …
HTTPs for SEO Ranking Boost
Increased Privacy Protocols Google recently announced that they have added HTTPS for SEO relevancy to their algorithm. This is creating a big buzz in the SEO community. In this post I’ll share a bit of history and what it may mean for websites. Short History Lesson Five short months ago at SMX West Matt Cutts …
Silicon Valley SEO Workshop
Code Stars Summit We’re excited to announce that we’re offering a two-day SEO workshop at the upcoming Code Stars Summit. This event precedes the 9th annual Silicon Valley Code Camp. Interested in some hands-on SEO training? Consider signing up now to enjoy early-bird pricing. Silicon Valley SEO Workshop Day One Great SEO requires both technical skills …
Yahoo Directory RIP
Saying Goodbye On December 31 the Yahoo Directory will be officially shut down after 20 years of service. This is actually important news as it was the product that made Yahoo relevant in search. The world is saying goodbye to historic old-style SEO. In The Olden Days Before there was such a thing called a “Google search engine,” the …
February’s Unnamed Search Changes
This past month we’ve seen a several unnamed search algorithm changes, some confusing and most without Google comment. I’ll recap some of the techie chatter and explain what the SEO trade publications have been reporting.
Eight SEO Chrome Extensions
Boost Your Browser If you use Google Chrome like us (and almost 75% of all internet browsing public) then you’ll probably have a few extensions. For example, you might have a Chromecast plugin so you can stream YouTube from your laptop onto your TV. Or, you may have a VPN so you can watch BBC …
Call Tracking Tips for SEO & SEM (Without Using Paid Tools)
There’s a saying in traditional marketing: “We know that half of my marketing works; we just don’t know which half.” Fortunately SEO and Search Engine Marketing (SEM also known as AdWords or Pay-Per-Click) offers better data. In this post I’ll share what it is as well as our best call tracking tips so you know which marketing dollars are earning their keep.
Signs of a Grey Hat SEO Agency
Guaranteed results. Roller coaster rankings. These are just a few of signs you’re working with a Grey Hat SEO agency. Learn how to avoid these risky tactics