Making sure your content marketing is friendly for the small screen is now an essential element. For those businesses who use pdfs to share details like product specifications, you should be asking “are pdfs mobile friendly?” In this post, we’ll answer that question plus cover some tips to ensure that what you share is ready (and appropriate) for mobile users.
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New Year’s Resolution: Guide to Website Goals
2012 has been officially rung in, and our thoughts turn to New Year’s resolutions. As you set your business’ website goals for the next twelve months, have you thought about what you want your site to specifically accomplish? We think of an online presence as a 24/7 salesperson. Like any other employee, you need to set …
Building Perfect Landing Pages
So much of SEO and SEM is focused on getting people to your website, but what happens when they get there? To have any chance of converting a website visitor to a customer you need to make sure your site is focused on helping them make that transition. So let’s discuss how to optimize the post-click experience for your future customers.
Online Sales: 8 Follow-Up Best Practices (Part I)
Your online and offline marketing is working as evidenced by the phone ringing, contact forms completed, and referrals received. A critical next step in the online sales loop is follow-up. Time and money has already been spent on lead generation, so now it’s a matter of connecting with your prospect. We’ve found 8 best practices …
Teaching Kids at Stanford University
Last weekend Massimo taught at Stanford University’s Splash program. It brings middle school and high school students from all over the Bay Area for a unique two-day event. Organized by Stanford students (Educational Studies Program), the purpose is to provide a learning experience not typically covered in a classroom setting. Topics vary widely as Splash …
Tracking Events on Google Analytics
Not sure if you’re business networking efforts are actually fruitful? Or, want to see if your outbound sales’ efforts are impacting your online sales funnel? Well, there’s a way to track events to your online stats via Google Analytics Annotations. Annotations are a way to chronicle activities like trade shows, new product launches, a video …
Key to Online Conversion: The Buying Cycle
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain …
Questions for Persona Research
Buyer personas have many uses. Writing content that resonates is an easy one that comes to mind. Reallocating your AdWords budget is another. If you’re interviewing actual customers, then you want a concise list of questions for your persona research.