Keyword research is a fundamental component of an integrated online presence. Without a strong SEO foundation, it’s like constructing a building on quicksand rather than anchoring it securely into bedrock. Most of our clients want to increase traffic driven to their website so they have a chance at online sales conversion. Low traffic volume means fewer …
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DIY Website Design Disasters, Mistakes to Avoid
Before deciding to hire a professional for web design and development, many businesses try the Do-It-Yourself route. Sometimes they get lucky. Other times the result goes beyond ugly. DIY website design can be a disaster in the making with dire consequences. If you’ve been reading our blog, you’ve probably noticed we’re a big fan of WordPress. It’s …
Correlation between User Experience & Brain Science
Massimo and I were at a client meeting the other day and the subject of rotating banners came up in the discussion. We know that clients want to put emphasis on specific items, especially on their home page. They want to draw the audiences’ attention by resorting to flash, sliding photo galleries or other eye-catching …
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9 Things Not to Do in Social Media Marketing – Part 1
Social media marketing can be perplexing for many business owners. As a veteran who spends 8+ hours a day in Twitter, Facebook and other SoMe platforms, I see some rookie mistakes. Here are nine things NOT to do: 1. Broadcasting not Sharing Talk to people. Retweet their content. Comment on a blog. Don’t be the person …
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WordPress WordCamp 2012 Musings
I’m entering the fourth year of my WordPress journey. The first year, I must confess, I resisted WordPress. Knowing that having a website is the bare minimum a business needs to stay relevant, I put up a few pages and contact info. Needless to say, the site was static and practically invisible to search engines. …
The Dreaded Email Unsubscribe
Email marketing, while a staple in most marketers toolkit, has its challenges. According to a recent Mashable Business article, a dismal 91% of email users who have previously subscribed to an email newsletter will later decide that they do not want to continue receiving that newsletter. Although this bleak statistic is certainly disappointing to email …
3 Tips For Active Website Writing
Effective website writing that immediately grabs and holds the reader is usually written in a style known as active. And once you know some simple tips about arranging subjects and verbs, cutting unnecessary words and using descriptive language, you can create content that is punchy, exciting and can reinvigorate your brand. That type of writing …
The Fuss About Responsive Web Design
Responsive web design isn’t just an industry buzzword. It’s an essential component of an online business strategy. As more and more consumers begin using tablets and smartphones to browse the web, it becomes increasingly important that your website is accessible and usable from these devices. Neglecting mobile accessibility of your website may alienate consumers, preventing …
Social Media Marketing Personality Differences
Social media marketing doesn’t have a one size fits all solution from a businesses perspective. It also varies by personality preference. Mashable recently released an infographic breaking down how personality drives social media use. It’s a handy insight on the different ways people interact on Facebook, LinkedIn and Twitter. It’s also a great reminder that social media …
Tips to Finding a Legit Online Marketing Agency
Not all online marketing agencies are created equal. Actually, that statement really applies to all marketing agencies – both traditional and digital. Recently I had an interesting discussion with a prospect. This company had been searching for months; they wanted an agency to redesign their website built on a solid SEO foundation. What struck me was the confusing …