Website usability or user experience is not an esoteric discussion amongst designers who yearn for a pretty online presence. Rather, it is an approach to make a web site easy and intuitive to use for the end-user. If information is presented in a clear and obvious way, then visitors can easily navigate toward the right …
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When It’s Time to Hire a Digital Marketing Manager
For some site owners, managing their business relies solely on managing their website (e.g., tending their eCommerce product line). While others, their website is just one aspect. Regardless of the camp you’re in, hiring a digital marketing manager hinges on time and effort. If you’re spending too much time “in” the business rather than growing it, it’s probably past time to hire a dedicated web manager.
Google Analytics: Are You Flying Blind? Part 1
Imagine running your business without financial reports. No P&L. No balance sheet. No cash-flow analysis. Crazy, right? Well, if you don’t have a Web Analytics program, like Google Analytics, and it isn’t configured properly, it’s like flying blind. Theoretically your website is a salesperson who is available 24/7, 365 a year that takes no vacations and is …
WordPress: More Than a Blog Platform – Part 4
The final installment of our four-part series… or our love letter… about WordPress and why it’s an excellent Content Management System choice for most businesses. Don’t miss out on installment #1, #2, and 3 for other must-know goodies about this CMS. 8. Security Keeping your site safe from ne’er-do-wells can be a full-time job. Out of the box …
Email Marketing: Insights & Trends
An optimized email marketing campaign can make the difference of hitting a business’ revenue targets… or not. To help maximize your efforts in nurturing new sales leads or reselling to current customers, we looked to MailChimp as they are a champ at sending e-newsletters and email marketing campaigns. Based upon research data from 5.6 million campaigns and …
Website Images to Fit Any Budget
Finding website images can be a daunting and frustrating task. Even if you’ve set aside a reasonable budget, locating the perfect picture for your post can be problematic. But without them, your site can appear bland (at best) or drive visitors away because text is overwhelming (at worst). Here are some sources we use to …
Google Plus One: Basics Explained
There was quite a lot of buzz around Google Plus One when it launched last August. Many of our clients groaned at having to learn yet another Social Media platform. With 90+ million users, the jury is still out whether Google will catch-up to its rival Facebook. Even so, Plus One (+1) has had a …
Link Building: An SEO Power Tool Part 1
Link building can be an extraordinary SEO powerhouse. But many businesses don’t understand how to use it to their best advantage. In this multi-part series, we’ll explain: 1) how link building is a critical factor in SEO ranking, 2) what to look for in managing links and 3) common mistakes to avoid losing valuable SEO …
Link Building: An SEO Power Tool Part 4
Good Quality Links But Worthless Anchor Texts You got a great quality inbound link from a reputable and quality website. But alas the anchor text says “click here.” What a waste of your link building efforts. Having keywords or your brand name in the anchor text gives your link valuable SEO juice. Use a link …
Adwords Advice Accelerated
Adwords is an effective way to turn your online sales funnel on. Immediately. And you can measure it. But it’ll cost you. The dollars spent on Adwords depends upon your keyword competition and your budgetary limit. With Google’s recent changes in their Brand Activate Initiative and Active View, we wanted to share our thoughts on …