Social Signals in Search
Instagram is great for uploading and filtering pictures of about your life (that amazing sunset while hiking) and work (a new jewelry design). But does it help your business? Let’s look at how to use Instagram for SEO and grow your social reach.
SEO and Social Media
Instagram itself has a built in search function, working from hashtags, but also on location and names of people/ brands/ companies. If someone types your company name or often-used hashtag, you want to control what comes up just as you would in Google or Bing search. Social and SEO interconnect but does social engagement affect SERP rankings? According to Social Media Week and Search Engine Roundtable, Google has officially said it does not use social media for ranking. That said, social engagement is a byproduct of quality content which in turn generates inbound links, mentions (basically a link without the hyperlink), lower bounce and repeat readers… which are all SEO signals that search engines care about.
Instagram Is A Search Engine
If you type Rihanna into Google, her official website is sandwiched between Twitter (ranking higher than her own site) and Instagram (ranking just below). Search engines drive traffic to social media sites like Instagram, Facebook, and Twitter all the time. So take advantage and make sure your brand’s account has a fully fleshed-out profile with the information most relevant to that social audience.
Think about native search within the Instagram interface. Users can search on:
- people (by name or username)
According to Instagram help, search results are based on various factors, including the people you follow, who you’re connected to, and what photos and videos you like (heart).
How To Go About It
We understand that having 5 or 6 different social media platforms isn’t always practical or manageable. Each social ecosystem — including your own website’s content — requires careful tending. We suggest creating a simple profile that’s well set up. It should include links to all the relevant places, with a current logo, the right hashtags etc. Then set a reminder to review your social profiles at least semiannually.
If you work in HR Outsourcing, then maybe you don’t have as much to Instagram about as a cupcake shop, jewelry designer or adventure tour guide. That’s fine. Update it as often as you feel comfortable, keeping in mind that active accounts get more Instagram love.
Lastly, if search engines like Google add social media for organic rankings in the future, then your business will be well positioned. With Google moving to a mobile-first world, apps like Instagram may have a bigger impact on what shows up organically on the small screen.
How are you using Instagram for SEO?
How can we help?
Do you know if Instagram is right for your business? Do you use Instagram for SEO?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.