Click to Message from Google Ads

Updated March 4, 2025

Can You Text Me?

If you’ve spent any time using Google Ads you should be familiar with Callouts. Callouts are extra bits of information that will be displayed when your ad is shown on a mobile, or desktop, device. A callout could be as simple as an overview of your products, or a clickable phone number. One of the newer callout options is Click-to-message, and Google has just given it a polish.

TXT SPK

The click-to-message callout is, unsurprisingly, mobile only. So if a user sees your ad on a desktop it won’t show. The basic function is very simple, the callout will automatically open your message function on your phone and fill in the number that is provided.

But, is this always useful to a business owner? Do you want a text from a lead? Obviously, the person who sends the text will decide what the body of the message says (although you can provide a suggested message), so you could end up with a bunch of vague texts coming through to your mobile that you have to follow up with.

Google realized that having to check your text’s, as well as your voicemail, inbox, and mailbox might be a bit too much. So now you have the option to get the messages sent to your inbox, instead of to your phone. Which will allow you to automatically respond by text if you reply to the email, or to process the message any other way you would like.

Automatic for the People

Another game-changing alteration is the option to set up “auto-replies”. Getting a text, like getting a phone call, is something that happens throughout the day and you normally respond to fairly quickly. Unlike email, where you might set aside time to go through your emails and clear out your inbox. Setting up auto-reply will allow you to ensure all your leads get a text straight away, whatever you’re doing at the time, letting them know that you’ll get back to them properly as soon as you have the time.

Tweaking

We think these little changes have really improved the click-to-message callout in Google Ads. What do you think? Are there other things you would like to see Google tackle on their top PPC platform?