15 Tips To Maximize Your LinkedIn Presence Think of your LinkedIn profile as free PR that feeds your organic Search Engine Optimization (SEO) marketing efforts. So how can you best capitalize on it to get more visibility for you and your business? I’m glad you asked. Here are my top 15 tips to make your LinkedIn …
Social Media
LinkedIn Profile Best Practices – Part 2
Maximizing Your LinkedIn Profile Continuing our LinkedIn profile series — namely best practices in a strategically focused LI presence — here are tips 4 through 7 out of 15. Last time I expanded on 1) completeness, 2) a concise summary and 3) tired buzzwords to avoid. Without further ado, let’s get back to our list. 4. …
LinkedIn for Business Statistics
10th Anniversary & 2013 Statistics 10 years ago LinkedIn for business was just a glimmer in Reid Hoffman’s eye. This year the company reached 225 million members and is growing at 2+ members per second. Think about that for a minute. That’s more than 170,000 new members each day. Let’s look a few important statistics …
9 Things Not to Do in Social Media Marketing – Part 2
Last time we shared a few social media marketing rookie mistakes. Here’s the final installment. 5. Not on Message We’re not robots, and we have varied interests. Even so, this guideline is about what your profile says about you and your business. If you sell bicycles and all the spandex accoutrements, then tweets and posts …
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LinkedIn for Business: A Sales Tool
LinkedIn is often overshadowed by other social media platforms such as Facebook and Twitter. Described as the most professional or “buttoned-up” social network, this online marketing tool offers much more than just the ability to act as a contact management tool. When used to its full advantage, LinkedIn can also serve as a powerful sales …
Top 11 Tips for Using LinkedIn for Business
Deciphering Social Media (and using LinkedIn for business) can elicit groans from some of our clients. “It’s a fad, one that will fizzle out,” they argue. It’s true that some media sites are hot one minute and cold the next (remember MySpace anyone?). But here’s a sobering statistic: as of August 2012, LinkedIn boasted 175 million members. And, this …
Influencing Your Social Network with Klout
Managing your social network has never been so complicated. It’s not just about having friends anymore. The harsh reality is that today people are expected to have online friends, post pictures with these online friends, and comment on their online friend’s posts, along with a multitude of other burdensome responsibilities within their social network. In …
Social Media (SoMe)? So What!
In 2011 social media became even more mainstream as part of eMarketing strategies. Yet, measuring social media efforts can still be elusive for some businesses. By its very nature calculating Social Media ROI can be a mathematical challenge. To determine if the money you’ve spend is worth it, requires you to look at the problem …
Social Video Content
More than 50% of YouTube videos are watched on a mobile device. Businesses who target 18-34 year olds have a better chance of reaching this target via online video content than any cable network in the U.S. So, It’s safe to say that social video marketing is on the rise. But how can your business leverage and optimize this channel?
Social Media Management: 8 Things Businesses Need to Know Part 1
One reason many businesses haven’t jumped on the SoMe bandwagon is social media management. Many are afraid that they won’t be able to control their online reputation. Or, they don’t have the bandwidth to manage and measure all the platforms necessary to draw potential prospects to their Website. For those businesses ready to make the …
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