Email marketing to teens may not top your list for expanding your business. The stereotype is that teens and students are only texting or on Facebook, but in actuality email can be a great way to reach the youth market because 9 out of 10 teens have email and check it regularly. 2011 has proven …
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Website Images to Fit Any Budget
Finding website images can be a daunting and frustrating task. Even if you’ve set aside a reasonable budget, locating the perfect picture for your post can be problematic. But without them, your site can appear bland (at best) or drive visitors away because text is overwhelming (at worst). Here are some sources we use to …
Email Marketing: Insights & Trends
An optimized email marketing campaign can make the difference of hitting a business’ revenue targets… or not. To help maximize your efforts in nurturing new sales leads or reselling to current customers, we looked to MailChimp as they are a champ at sending e-newsletters and email marketing campaigns. Based upon research data from 5.6 million campaigns and …
Effective Blog Writing: 3 Key Ingredients
One of the ways to improve your business’ SEO ranking is to post new, original and optimized content relevant to your target market. Blog writing is a great online marketing tactic that fits into an overall SEO strategy. According to HubSpot, businesses that blog at least 20x per month generate over 5x more web traffic …
12 Best Practices for Email Marketing (Part 3)
Here’s Part 3 of our Email Marketing Best Practices series, the following are tips 9 through 12 that will help deliver results in your email marketing efforts. Miss the first two installments? Check out Part 1 or Part 2 for tips 1-8. 9. Before You Hit Send Ask a buddy or trusted business associate to …
Blog Marketing: 10 Sources for Inspiration
All too often when we work with clients on a blog marketing strategy, we get these questions: What should we write about? Where do you go for inspiration? As any writer knows, getting stuck comes with the territory. Here are a few of my favorite sources for inspiration when looking for blog marketing ideas or snippets …