PPC

Google Ads’ Average Position metric is going away on September 29th. The average position metric will be replaced by two new metrics:
Impressions. (Top)%. 
Impressions. (Absolute Top)%

So any rules, scripts, reports, filters, scorecards in dashboards, or custom columns that include the ‘average position’ metric will be affected and should be updated accordingly. Because come the end of September, they’re all going to stop working!

Say Goodbye to Average Position – Google Ads Metrics MakeoverRead More

If you’re running an AdWords account then you need to make sure that all of your Ad Extensions are running to maximize your chances of getting clicks. From Callouts to Structured Snippets your arsenal of extensions should be fully loaded at all times. Call extensions are no different. If your business can receive phone calls, you need to be using, and tracking, call extensions.

Who’s Calling? – Call ExtensionsRead More

  Keeping Up With the Goggles This week Microsoft’s pay per click advertising platform has announced that they’re going to be removing ads from the sidebar. Bing Ads are very much AdWord’s poor relation when it comes to new features and innovations, but it seems they have now decided to remove their sidebar ads and …

Retiring Bing Sidebar Ads – Cleaning Up The SERPRead More

Omni-channel shopping is becoming the norm in the digital era. 81% of consumers search online before making purchasing decisions, while 82% of smartphone users consult their phones while making a purchase. So, if you’re running PPC campaigns you need to to be remarketing as well as marketing because you’re unlikely to catch a customer the first time they hear about you.

Optimize Your Remarketing for ConversionsRead More

Winning in paid search requires a tight relationship between your ad copy, ad extensions and landing page. Google Ads typically directs people from the search engine results page (SERP) to a designated landing page. But what if you want to send people somewhere else on your site? Or you want to add more than one option? Then you need to set up sitelinks.

The Ultimate Guide to Google Ad Extensions – SitelinksRead More

Just As Important as Measuring Conversion In the quest for online visibility, market share, and closing sales, many businesses turn to Search Engine Marketing (SEM). Clicks, representing potential prospects responding to Pay Per Click ads (e.g., Google AdWords, Microsoft AdCenter) is the initial action. If you’re evaluating your online ad effectiveness, which is more important: …

SEM Clicks In FocusRead More

2-Day Hands-On Workshop It easy to advertise your business with AdWords. Unfortunately, we’ve found that many advertisers lose money rather than make it. Google makes it easy to set up online ads. But if you don’t know the ropes, it’s also easy to burn through your budget without results. Let’s review what we’ll cover in our …

Make Money, Don’t Lose Money, with AdWordsRead More