Who Can I Say Is Calling?
If you’re running an AdWords account then you need to make sure that all of your Ad Extensions are running to maximize your chances of getting clicks. From callouts to structured snippets your arsenal of extensions should be fully loaded at all times. Call extensions are no different. If your business can receive phone calls, you need to be using, and tracking, call extensions.
Ring-Ring, Ring-Ring, Ring-Ring
Call extensions are vital if your business has a brick and mortar store. If a customer finds your business for the first time online, they might want to confirm your store location, check opening hours, or see what you have in stock. By having a call extension on your ads users can click straight on the ad and a call will be put through to you. Meaning that they don’t need to leave the first page of search results (if that’s where your ads are) to get in contact with you.
A Local Shop, for Local People
If Local SEO is a part of your strategy then setting up call extensions, and making sure your call tracking is working, is very important. Using a service like CallRail will also let you see the location from which the calls are made, which can help you decide where to focus your advertising budget.
Tracking the Calls
If you want more visibility on the calls your business is receiving from PPC you can use third-party tools like CallRail to help you track the numbers that call your business. CallRail has a number of features that are useful to PPC users. One being call recording which allows you to go back a work out how many calls were sales related. Another being their dashboard that easily shows you what times of the day, and days of the week, you receive the most calls.
If you have enough call volume to make use of it, CallRail now have a keyword recognition tool that can pick out which keywords are mentioned on the calls themselves. Meaning you can get keyword insights from every customer call.
Can I speak to …?
One obvious consideration before adding call extensions is; will there be someone there to answer the phone? If you don’t have staff available to answer the phone then having a call extension listed could do more harm to your business than good. Callers will think your business is closed and it is likely to cause a negative impression.
But, if you’ve got people to answer the phone, call extensions are a must have to any AdWords user. To you have a good click to call ratio on your account? We’d love to hear how you got it.
How can we help?
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We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.