We’re finishing up our discussion on keyword research and creating a plan that’s the foundation of website development. Trending & Cultural Interpretation Keyword Research also includes trending information. Building a site on a dying keyword or choosing keywords that have killer competitors makes no sense. By using an analytic approach, the research should cross-reference trending …
Keyword Research: Bedrock vs Quicksand Part 1
Keyword research is a fundamental component of an integrated online presence. Without a strong SEO foundation, it’s like constructing a building on quicksand rather than anchoring it securely into bedrock. Most of our clients want to increase traffic driven to their website so they have a chance at online sales conversion. Low traffic volume means fewer …
Link Building: An SEO Power Tool Part 4
In our continuing series on link building, we’re wrapping up common mistakes and sharing a recent live example. Need to catch up? No worries, Part 1 explains how it’s part of SEO ranking, Part 2 talks about managing links, Part 3 began our conversation on common mistakes. Good Quality Links But Worthless Anchor Texts You …
Link Building: An SEO Power Tool Part 3
Number 3 of a multi-part series about link building. Just tuning in? Then check out Part 1 to learn how link building is part of SEO ranking and Part 2 for tips in managing your website’s links. Now, let’s talk about common mistakes that will lose valuable SEO equity. Buying & Exchanging Links Are a …
Link Building: An SEO Power Tool Part 2
In Link Building Part 1 we explained what good link building is. Now, let’s move on to how to gather and manage your website’s links. Managing Your Link Building Efforts A backlink is another term for an incoming or inbound link. You — or your webmaster — will want to measure and manage your inbound …
Link Building: An SEO Power Tool Part 1
Link building can be an extraordinary SEO powerhouse. But many businesses don’t understand how to use it to their best advantage. In this multi-part series, we’ll explain: 1) how link building is a critical factor in SEO ranking, 2) what to look for in managing links and 3) common mistakes to avoid losing valuable SEO …
Website Design for Financial Advocate for Seniors
Refreshing A WordPress Website’s Design Minda’s business had matured and evolved since launching a WordPress website in 2010. This project entailed a complete website design update. The end result was simple yet elegant that reflects Minda’s brand as well as the breadth and quality of services she provides. Each page was edited and optimized to …
SEO Penalty for Going Overboard
For us White Hat SEO Practioners, Matt Cutts‘ announcement about Google’s plan to launch a new over-optimization penalty was music to our ears. For our clients who do everything by the book, this is great news as they’ll have a better chance for ranking higher in Search Engine Results Pages (SERP), drive organic search traffic to their …
Spectrum Snippet: Google Analytics Update Explained
One of the things we really like about Google Analytics is their commitment toward continuous improvement. They recently unveiled changes to some favorite reports that are worth mentioning. Customized Features You can now tweak predefined reports into a custom report. This allows you to save a custom report format and pull it whenever it strikes your …
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Schema.org: A SEO Trick or Secret Weapon?
There’s a stealth SEO practice out there, and most businesses don’t know what it is. Schema.org refers to a relatively new microdata format. When search engines like Google or Bing visits your website, it actually records or indexes the text, image descriptions and headings. It then compares that information with a number of incoming links …