Finding the right White Hat SEO company for your business can be challenging. The digital marketing industry is entrenched in jargon, making it difficult for marketers to decipher what’s real, what’s realistic and what’s hype. We talk a lot about White Hat SEO and why we think it’s the only sustainable organic search approach for businesses. Since …
Stop Hitting Your AdWords Daily Budget
Hitting your AdWords daily budget is a common problem. Before increasing your budget, we suggest that you complete a mini audit so you know where the dollars are going and what you’re getting in return.
Schema for Products
Schema is no longer experimental; it’s now mainstream. Learn how to add schema for products to gain more organic visibility and detailed information on a Search Engine Results Page. We’ll cover both WordPress plugins and a Google tool to add html code.
HTTPS Indexing Default
Google’s systems prefer to show users HTTPS pages in search results. It decreases the risk of a visitor making themselves vulnerable to content injection attacks and other sketchy problems with unsecured websites. OK, so your website is supposed to be rewarded in search if you go the extra step in website security.
Free Keyword Tools & Advice
Seeking SEO Stats Using a keyword tools for online marketing is a no-brainer. Understanding what search phrases your audience uses, and how competitive they are, is an essential element to White Hat SEO. So what are the best keyword tools available? In this post we’ll share a handful of resources. Keyword Tools Provide An Approximation One …
New Anti Spam Legislation
From Our Northern Cousins Canada officially rolled out new Anti Spam Legislation, effective on July 1st. This is noteworthy for those businesses who have clients or prospects located in Canada. It will affect how you electronically promote your services especially via email marketing, social media or instant messaging. In this post we’ll recap the Canada’s new anti …
What is Cloaking?
Stealth Wrapped URLs I often tell my clients that SEO is a matter of opinion. Deciding what kind of optimization techniques — like cloaking — you want to use on your website is a business decision. In this post I’ll explain what cloaking is and its ramifications. Cloaking Defined Cloaking is an SEO tactic that’s a little …
What are Rich Snippet Breadcrumbs?
Creating a Trail for Visitors While Google has done some things that certainly make it a challenge to achieve visibility on the search engine, it has also introduced features that attract searchers to your results — if you take advantage of them. One of those things are rich snippets, which provide additional information about your …
SEM Clicks In Focus
Just As Important as Measuring Conversion In the quest for online visibility, market share, and closing sales, many businesses turn to Search Engine Marketing (SEM). Clicks, representing potential prospects responding to Pay Per Click ads (e.g., Google AdWords, Microsoft AdCenter) is the initial action. If you’re evaluating your online ad effectiveness, which is more important: …
Schema for SEO
Schema.org is getting more SEO press now that we’re living in a post-Hummingbird algorithm world. So what exactly is schema.org and what does it have to do with SEO for real business? I’ll try not to geek out too much, and explain it in hands-on SEO terms. A Collaboration Project Schema.org is a collaboration project …