In 2011 social media became even more mainstream as part of eMarketing strategies. Yet, measuring social media efforts can still be elusive for some businesses. By its very nature calculating Social Media ROI can be a mathematical challenge. To determine if the money you’ve spend is worth it, requires you to look at the problem …
Designing for Website Usability
Website usability or user experience is not an esoteric discussion amongst designers who yearn for a pretty online presence. Rather, it is an approach to make a web site easy and intuitive to use for the end-user. If information is presented in a clear and obvious way, then visitors can easily navigate toward the right …
Web Design Translation Box
When I first saw this video it had me in stitches. While preposterous — the existence of a translation box to help bridge the communication gap when working with a web developer — there’s a kernel of truth at its fictional core. If you have ever experienced one of these circular, unintelligible conversations during a website design project, it …
Why Keyword Stuffing is Bad for SEO
Keyword stuffing might help for short-term visibility on SERPs. More often, these website pages are quickly targeted by Google and other search engines. After a few months, it’s typical that those keyword-stuffed pages have lost momentum and are ranked poorly (if at all).
12 Best Practices for Email Marketing (Part 3)
Here’s Part 3 of our Email Marketing Best Practices series, the following are tips 9 through 12 that will help deliver results in your email marketing efforts. Miss the first two installments? Check out Part 1 or Part 2 for tips 1-8. 9. Before You Hit Send Ask a buddy or trusted business associate to …
Online Sales: 8 Follow-Up Best Practices (Part I)
Your online and offline marketing is working as evidenced by the phone ringing, contact forms completed, and referrals received. A critical next step in the online sales loop is follow-up. Time and money has already been spent on lead generation, so now it’s a matter of connecting with your prospect. We’ve found 8 best practices …
Blog Marketing: 10 Sources for Inspiration
All too often when we work with clients on a blog marketing strategy, we get these questions: What should we write about? Where do you go for inspiration? As any writer knows, getting stuck comes with the territory. Here are a few of my favorite sources for inspiration when looking for blog marketing ideas or snippets …
Mobile Technology & You
Using Smart Phones Smartly In my role as a strategic marketer, I facilitate a mastermind group meeting for women CEOs and entrepreneurs. Recently a hot topic of conversation was mobile technology, namely smart phones and how to best leverage apps for their business. Beyond playing “Words with Friends” for a bit of stress release, these …