Tips to Structuring Groupon Deals for Success Groupon email marketing (and other similar services like AmazonLocal and SweetJack) can be a heroine for businesses looking to get the word out about their products and services. However, Groupon can be like heroin if not done right. I’ve seen small businesses, in the quest of getting a much-needed cash …
Common Content Marketing Mistakes
6 Content Marketing Missteps to Avoid Content marketing is such a broad term that most people have no idea what it means. It is the term for creating written/visual content and sharing it, for a purpose. So for example you may create an article to sell cheese, and sell the article to cheese manufacturers. That’s …
Remarketing: Google Analytics & PPC
What is Google Analytics remarketing? It’s a fancy term for selling to prospects who showed an interest in a particular product or service. In a nutshell, they’ve gone from a faceless suspect to a potential prospect as they are exhibiting buying behaviors. On average 96% of website visitors leave without taking the next step (e.g., filling out …
Website Banner Blindness
Website Design Tips To Cure It Even if you don’t display ads on your site, visitors may still experience a phenomenon called Website Banner Blindness. It’s human nature to tune out some areas and zero in on others. The Web continues to evolve, including how visitors pay attention (and interact) with advertising. In general we’ve become so …
Mobile Search News
Google & Apple iOS How would you like to get a 18% bump in income? That’s what Apple will get from Google, who may pay $1 Billion for the privilege of remaining the default mobile search engine on iOS. The rivalry between Apple and Google is notorious here in Silicon Valley. Their relationship is described as “both …
SEO Writing & Flesch Scores
I confess that I have a love-hate relationship with Flesch readability scoring as it relates to SEO Writing. We use several tools to optimize our content. Most SEO tools include a Flesch scoring component. While I appreciate the detailed information and suggestions each tool provides, I dislike that it rewards authors who write at the fourth …
Website SEO and PPC
A Combined Strategy for an Extra Lift Managing website SEO so you appear on the first page of a Search Engine Results Pages (SERP) seems to be every online marketer’s goal. Organic SEO is a long-term strategy. It can take years… especially if the competition has been at it for awhile. Studies have shown there’s …
WordPress Plugins for Functionality
Adding Form & Function with WordPress Plugins WordPress plugins can easily add spice to a website. With over 23,000 available in the WP plugin directory, businesses have tremendous choice in adding function to their website. There are plugins that affect the front-end (what visitors see) and on the back-end (how you manage a website). Many are free …
Online Conversions: 3 Ways to Improve
Easy Website Fixes That Increase Sales Poor online conversions is a common pain point for many businesses. When we conduct a website audit, there are a few items we see over and over again. There are 3 things (that can be relatively easy to fix) that can dramatically improve online conversions where you capture more new …
Content Marketing & How To Videos
Adding Dynamic Content via Screen-casting If you’ve been working on content marketing for a while, adding unique and engaging blog posts to your website can become a dreaded chore. How many different ways can you say what your business offers? God forbid you post duplicate content, as big brother Google is watching. So what are …